NEW YORK, Dec. 6, 2011 (GLOBE NEWSWIRE) -- WebCollage, Inc., the leading platform for publishing rich product information to retail sites, today announced that it has measured an 84.4% increase in online product research during the 2011 Thanksgiving weekend compared with last year's holiday weekend.
A leader in online publishing of rich product information, WebCollage's flagship online publishing tool—Content Publisher—lets manufacturers publish rich product information about their products: enhanced descriptions, videos, interactive tours and more, across retailer websites. WebCollage Content Publisher has been used by over 1,000 manufacturers worldwide, to publish product information to retail web sites and provide shoppers with more complete and compelling product information. To date, the enhanced product content published through the WebCollage system is incorporated into 9 of the 10 top online retailers, according to Internet Retailer's Top 500 list, and into most other leading retailers in North America and Europe.
During the 2011 Thanksgiving holiday weekend, Thursday 11/24 through Monday 11/28, shoppers viewed over 14 million product pages on retailer websites with rich product information serviced through the WebCollage system, providing shoppers with key product information needed to make a purchase decision. This online research activity represents an 84.4% growth compared with the 2010 Thanksgiving holiday weekend, Thursday 11/25 through Monday 11/29. Research during Thanksgiving Thursday alone has increased by 126.5% since 2010.
"The fast growth of online product research this year demonstrates shoppers' increased use of the internet both for buying online and for researching online before buying in a store," said Scott Matthews, WebCollage CEO. "Rich product information published through the WebCollage platform has been consistently measured to increase sales, in most cases by over 10%, and across multiple categories. With WebCollage's easy-to-use web-based tool, manufacturers can publish their existing product information and assemble new interactive tours and rich feature descriptions, and make them available to retailer shoppers in real time. This holiday weekend has demonstrated more than ever before the importance of putting the right product information in front of online shoppers."
About WebCollage
WebCollage helps manufacturers publish rich product information to retailer web sites, increasing sales and reducing return rates. The WebCollage solution, used by over 1,000 manufacturers, provides real-time publishing of product information. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners and Gilde IT Fund.
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