HOLLYWOOD, Calif., Dec. 27, 2011 (GLOBE NEWSWIRE) -- Aesthetic TV (ATV) launches with its first series of productions in the can for December 2011. Aesthetic TV, a property of Medical Insight, Inc., produces original content designed to inform, entertain, and engage specific targeted audience groups across multiple digital media channels with proprietary, state-of-the-art online and mobile delivery platforms set to debut to the public in the first quarter 2012.
"ATV was created in response to the public's increasing demand for accurate and current information on aesthetic medicine and anti-aging treatments," said Michael Moretti, founder of Medical Insight, Inc. and Executive Producer of Aesthetic TV. "Our corporate sponsors, who represent a $60 billion global industry, can engage with their target consumers via interactive, customized webisodes, branded messaging and dynamic online marketing. ATV is the most effective channel to showcase products and services directly to consumers anytime, anywhere."
The first installment of the Aesthetic TV series, hosted by Dr. Andrew Ordon, plastic and reconstructive surgery expert on the popular daytime medical talk show The Doctors, features the newest and most exciting aesthetic products and procedures as well as interviews and live demonstrations by key leaders in the industry. Segments include:
- New skin lightener elure™ from Syneron, with dermatologist Dr. Pearl Grimes
- Demonstration of new eTwo from Syneron, with Beverly Hills plastic surgeon Dr. Jason Diamond
- A full Laser360 procedure from Alma Lasers, performed by Dr. Ordon
- Introduction of new cosmetic neurotoxin Xeomin, by Merz Aesthetics, with cosmetic dermatologist Dr. Derek Jones
- Talk show segments on stem cell research with Dr. Mark Berman and advanced body sculpting techniques with Dr. David Matlock
- A roundup of the newest home-use aesthetic devices from Palomar Medical, Radiancy, Quasar®, Solta, LightStim® International, Carol Cole, Inc., HairMax-Lexington International, Syneron and TRIA Beauty, co-hosted with renowned dermatologist Dr. Ava Shamban
- A demonstration of Exilis body shaping, from BTL International, with Dr. Karyn Grossman, and information about an emerging new technology from Miramar Labs that controls excessive sweating, MiraDry
Visit www.aesthetictv.tv for details on airdates, distribution, sponsorship and advertising programs.
About Medical Insight, Inc.
Medical Insight, Inc., a progressive media company specializing in medical aesthetics, produces the leading digital media trade publications and live events in this sector. Founded by Michael Moretti in 1993, MII collects and reports industry data on procedure volume and revenues, product sales, new product introductions, market forecasts and trend analysis. Clients include industry leaders Allergan Medical, Cutera, Inc., Cynosure, Medicis Aesthetics, Inc., Merz Aesthetics, Obagi Medical Products, Inc., Palomar Medical, PhotoMedex, Inc., Stiefel, a GSK Company, Solta, Syneron and ZELTIQ Aesthetics.
For information on research services offered by MII, please visit www.MiiNews.com, Facebook or Twitter.
Media Contact: Ben Cooke / LUCID Public Relations / (310) 859-4600 x.101 / ben@lucidpublicrelations.com / Facebook / Twitter