NEW YORK, NY--(Marketwire - Jan 10, 2012) - Arnold Worldwide is pleased to announce that it has hired Angela Wei as Chief Digital Officer of its New York Office (ArnoldNYC). Wei joins ArnoldNYC from Time Inc., where she served as Executive Director, Digital Marketing Solutions in the Branded Solutions division. She starts on January 23 and reports to Lynn Power, President of ArnoldNYC, on all matters related to the New York office and Matt Howell, Global Chief Digital Officer, on digital responsibilities for Arnold's global micro-network.
"Angela is a prime example of Arnold's global hiring strategy, which aims to attract people from a variety of companies and backgrounds and create teams with different knowledge, expertise and points of view," said Andrew Benett, Global CEO of Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide. "Angela represents the best of both worlds. Someone who has worked in the advertising industry, yet also has vast digital and media experience. She knows how to foster innovative environments and how to integrate digital throughout the marketing experience. She's a huge win not only for Arnold's New York office, but also for our global network. We're thrilled to welcome her to the team."
In this newly created role, Wei will partner with ArnoldNYC's President Lynn Power and Chief Creative Officer John Staffen to further shape and evolve the office's capabilities. She will work alongside senior clients and provide technology and digital thinking to enhance their brand and business performance, while also identifying and creating new ways of working. She will also be in charge of optimizing digital operations and innovation for the office.
On the global front, she will partner with Global Chief Digital Officer Matt Howell to help devise and execute Arnold's digital offering across the agency's micro-network.
"Angela is exactly the type of person we need to help us elevate our digital thinking to the next level," said Power. "She will be a valuable partner to me, John and the rest of the agency, providing a high degree of expertise on how to best integrate digital both strategically and operationally."
Howell added, "It's incredible to look back on Arnold's digital progress in the last year alone. We've focused on improving every aspect of our digital and technology offering, building strong relationships with clients along the way, who have continued to place greater faith and investment in us. With Angela on our team, we couldn't be in a better position as we begin 2012."
Recently, Arnold Worldwide has added additional digital responsibilities with several key clients, including Aetna, Brown-Forman's Jack Daniel's and Southern Comfort brands, Carnival Cruise Lines, Dell, Huntington Bank, Ocean Spray, Panasonic, truth® and Vertex.
This growth is a direct result of Arnold's focus on attracting top-caliber digital talent, including Global Chief Digital Officer Matt Howell, former President of Modernista!; Chief Commercial Officer Dave Dugan, former President of word-of-mouth agency BzzAgent; and EVP, Executive Director Elliott Seaborn, former Senior Vice President of Digitas, in addition to more than 60 other hires with digital specialties.
About Angela Wei
Wei is an accomplished executive with in-depth advertising, marketing and media experience. She joins Arnold Worldwide from Time Inc., where she worked from 2009-2011, as Executive Director, Digital Marketing Solutions in the Branded Solutions group. Here, by harnessing the scale of Time Inc.'s assets with Time Inc. branded programs and ideas, she developed successful, award-winning programs for advertisers including Intel, Toyota, Microsoft and Kraft. Wei also spearheaded the development of digital products, as well as audience development strategies exploring alternative revenue models in paid, owned and earned media.
Prior to her joining Time Inc., Wei spent two years as the Senior Vice President of Marketing and Production at Heavy Inc., an online video entertainment company reaching 23MM men worldwide. She focused on overseeing the creation and production of branded entertainment content for Heavy.com, distributed across emerging platforms such as mobile, OVD, platform gaming and handheld devices. Wei was also responsible for day-to-day operations and the development of key relationships with a network of talent, production companies and overseas vendors and outsourced partners.
Throughout her 15-year career in digital media, Wei has held various positions at entertainment media companies and agencies alike including the Sundance Channel, MTV.com, FCB and Razorfish. Wei graduated Cum Laude from Amherst College where she received a B.A. in English and Fine Arts.
About Arnold Worldwide
Arnold is a global communications company and one of the top five most creatively awarded agencies of the past decade. We are proud to represent a diverse portfolio of clients, including Aetna, Amtrak, Carnival Cruise Lines, CVS/pharmacy, Dell, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, McDonald's, New Balance, Ocean Spray, Panasonic, Pearle Vision, Progressive, Sanofi-Aventis, Southern Comfort, Titleist, truth®, Tyson Foods, Unilever, Vertex, Volvo and many other great brands. Arnold delivers services across all communication touch points -- advertising, digital, promotions, direct, design, branded content -- and is part of Havas Worldwide with offices in Boston, New York, Washington DC, Toronto, London, Amsterdam, Prague, Milan, Madrid, Moscow, Lisbon, Sydney, São Paulo and Shanghai. www.arnoldworldwide.com
Contact Information:
Eric Robertson
Arnold Worldwide
212-463-1201
ERobertson@arn.com
