RALEIGH, N.C., Jan. 11, 2012 (GLOBE NEWSWIRE) -- Lulu.com, the leader in self-publishing, announced today a new marketing book, Bigger Than the Widget, by author Jeff Taylor. Net proceeds made from the book will go to support The V Foundation for Cancer Research.
Calling upon years of experience across multiple industries, Taylor's book focuses on teaching authors, start-ups, and even well established companies and organizations to increase their marketing power by going beyond just a product or service.
"Customers today want more than a product," says Taylor. "They need an experience or a personal tie to a product and companies need to be bigger than what they're selling to build meaningful, lasting customer relationships."
Having lost a grandfather to cancer, partnering with The V Foundation seemed like the most logical choice for Taylor. It also made his book a working example of how a product can be more than just a product by associating it with a well-known brand or a good cause. Unable to ignore the speed and customization of self-publishing, Taylor turned to Lulu to publish his book.
"The world of publishing is changing very quickly," says Taylor. "If you want your product or service to truly be bigger, you have to be aware of the present trends. Lulu provided a better, faster way to get my story out there - my way. I was shocked at how easy it was."
Keeping up on current trends, Taylor plans to create an eBook version of Bigger Than the Widget next. Meanwhile, physical copies of Bigger Than the Widget are available via Lulu's print-on-demand technology today. To learn more about all of Lulu's self-publishing options visit: www.lulu.com/publish.
About Lulu:
Lulu.com, founded in 2002, is a company that specializes in independent publishing. The company has 1.1 million creators and has 20,000 titles added to their collection each month. They offer their service for free and authors keep up to 90 percent of the profits when their works sell. Lulu provides anyone with the ability to publish books, eBooks, mini-books, photo books, calendars, cookbooks, and travel books. To learn more, visit the website at www.lulu.com.
Contact:
AJ McDonald
pr@lulu.com
919.447.3290
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