HOLLYWOOD, Calif., March 9, 2012 (GLOBE NEWSWIRE) -- Global progressive media company Medical Insight Inc. announces production of Aesthetic TV (ATV), a new one-stop multimedia platform focused on aesthetic medicine around the world, onsite at THE Aesthetic Show™ (TAS), the leading multidisciplinary medical education event for aesthetic professionals. ATV will transform three ballrooms at the Aria Resort & Casino in Las Vegas into television studios with sets for shooting news reports, interviews with top physicians and industry executives, live procedures and roundtable discussions with emerging technologies, treatments and products featured at TAS. Casting for ATV is happening now and will continue at the show.
"Our goal with Aesthetic TV is to provide consumers with the newest and best information about aesthetic medicine and THE Aesthetic Show™ is the perfect venue to capture groundbreaking treatments and technologies that will excite and inform our target audience," said MII founder and ATV executive producer Michael Moretti. "At TAS, we have unprecedented access to thousands of aesthetic professionals from every area of the field, including world-renowned doctors and the suppliers and manufacturers whose cutting-edge products and technologies will make for dynamic, visually stimulating content for our viewers."
Dr. Andrew Ordon, Scientific Chair of THE Aesthetic Show™ and plastic and reconstructive surgery expert on syndicated daytime talk show The Doctors, will continue his role as ATV's primary host. Dr. Ordon will be joined by co-host Brenda Epperson as well as a variety of top aesthetic professionals ranging from surgeons, dermatologists and estheticians to industry executives.
ATV's presence at TAS will also maximize the rich pool of talent onsite. Registered attendees will have a special chance to win their own ATV webisode, valued at $75,000, and casting calls will also occur throughout the run of THE Aesthetic Show™, which takes place April 12-16. Click here to register.
Key sponsors for THE Aesthetic Show™ 2012 include Allergan Medical (NYSE:AGN), Cynosure (Nasdaq:CYNO), Medicis Aesthetics, Inc. (NYSE:MRX), Merz Aesthetics, Obagi Medical (Nasdaq:OMPI), Palomar Medical (Nasdaq:PMTI), Stiefel, a GSK Company (NYSE:GSK), Solta (Nasdaq:SLTM) and Syneron (Nasdaq:ELOS). A number of these industry leaders participated in the initial ATV pilot shoot. A complete list of exhibitors and sponsors can be found here.
To learn more about THE Aesthetic Show™, please visit www.aestheticshow.com.
About Medical Insight, Inc.
Medical Insight, Inc., a progressive media company specializing in medical aesthetics, produces the leading digital media trade publications and live events in this sector. Founded by Michael Moretti in 1993, MII collects and reports industry data on procedure volume and revenues, product sales, new product introductions, market forecasts and trend analysis. For information on research services offered by MII, please visit www.MiiNews.com, Facebook or Twitter.