CLEARWATER, Fla., April 11, 2012 (GLOBE NEWSWIRE) -- Infusion Brands International (INBI.PK) is expanding its presence in the European marketplace through a new distribution alliance with Elysèe Cosmetics, a well-respected leader in innovative skincare technology. This agreement grants Infusion Brands exclusive distribution rights on Elysèe Cosmetics products throughout Europe.
Elysèe Cosmetics has seen remarkable success on the St. Petersburg, Florida-based Home Shopping Network (HSN) in recent years. The cosmetics manufacturer, headquartered in Wisconsin, now boasts more than 100 individual SKUs and generates millions of dollars in sales per year on HSN alone.
Because of Infusion Brands' repeated success in selling products on live television shopping both domestically and internationally, Elysèe Cosmetics has selected the consumer products company as its partner to launch the Elysèe Cosmetics brand via live television shopping networks throughout Europe. The Elysèe Cosmetics brand has already been accepted by Buyers at HSE24, one of the largest home shopping networks in Europe. Infusion Brands anticipates a third quarter on-air launch, pending necessary EU regulatory approvals.
"Elysèe Cosmetics has a stellar reputation with consumers in the United States, as evidenced by the four- and five-star reviews on HSN.com," said Bob DeCecco, Chairman and CEO of Infusion Brands. "This alliance with Elysèe Cosmetics will allow us to further position Infusion Brands as a strong player in the European consumer products market."
For the last 88 years, Elysèe Cosmetics has been dedicated to the skincare technology industry, developing inventive products for both men and women to help slow down the look of aging. Their products incorporate the highest level of active ingredients while delivering results at the optimal price point.
"We've seen Infusion Brands quickly take successful projects into other countries," said Linda Marshall, Owner and President of Elysèe Cosmetics. "With their success in the United States and growing global footprint, we think Infusion Brands is the ideal partner to take Elysèe Cosmetics into Europe and beyond."
According to DeCecco, this initial relationship with Elysèe Cosmetics opens the door to future global collaborations.
"We spend a great deal of time and energy seeking out the best quality and most innovative products in a category. Clearly, Elysèe Cosmetics fits that criteria and has been doing so for more than 80 years," added DeCecco.
About Infusion Brands International, Inc.
Infusion Brands International, Inc. (INBI.PK) is a consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.
About Elysèe Cosmetics
Elysèe Cosmetics (ESC Institute) was founded on proven and reliable European formulas and has been providing high quality special treatment products for over 88 years. It all began in 1923 when Dr. Elizabeth Blumenthal, a German endocrinologist and hematologist, developed a hand cream to counteract the extensive hand washing required by practicing medicine. She later immigrated to the United States, settling in San Francisco where she established a skincare salon. Her skincare products quickly blossomed into a retail brand and her salon into a spa location where she serviced many of Society's elite and Hollywood stars with her high-quality and effective skincare products. Today, their plant is located in Verona, Wisconsin. For more information, visit www.elyseecosmetics.com/.