Tallahassee, FL, June 21, 2012 (GLOBE NEWSWIRE) -- One of the highest-ranked and longest-operating public relations firms in the Southeast is celebrating its 20th year - defying the odds for most businesses - with a major rebranding and ambitious goals for the next two decades.
Moore Consulting Group, now Moore Communications Group, unveiled today its new name along with a new look and a new website. The firm also announced its newly trademarked client servicing model for bringing enhanced satisfaction and results to clients in multiple industries.
"These changes position us for another 20 years, with even greater successes for our clients," said founder and CEO Karen Moore, APR, CPRC. "I could never have imagined when I started this firm what we would become and where we are today. I am thrilled about the future."
Only 25 percent of companies stay in business for 15 years or more, according to the Small Business Administration. And less than half of small businesses are owned by women. Moore Communications Group credits its success to a number of factors, including:
- Its strong blend of dozens of clients nationwide in industries ranging from retail and pharmaceuticals to insurance and economic development.
- Its ability to match its team talents to the specific and unique needs of clients through its Dynamic Flexible Team© (DFT) model. Clients are paired with team members armed with expertise in related industries and communications segments key to the client's specific integrated communications needs. Each DFT is composed of personality types that, when meshed together, ensure team success. Each MCG client has its own Dynamic Flexible Team dedicated to their success.
- Its specialty services, including MCG Social and MCG Latino, which build upon the firm's success with reaching niche audiences through digital media and Hispanic outreach.
- Its strong team, which has grown strategically over time and now includes former government agency spokespersons, gubernatorial press secretaries, nonprofit communications experts and newspaper reporters.
What started two decades ago with a dream, a few contacts and a spirit of tenacity has blossomed into one of the Southeast's highest-ranked integrated communications firms. Moore Communications Group was founded in 1992 by Karen Moore. At the time she established the company, she was a new mom to a four-month-old. Twenty years later, the firm boasts more than two dozen communications experts and graphic design specialists, and has dozens of clients nationwide in industries ranging from retail and pharmaceuticals to insurance and economic development.
To learn more about Moore Communications Group's new brand and client servicing portfolio, please visit www.moorecommgroup.com.
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Headquartered in Tallahassee, Florida, Moore Communications Group is an integrated communications firm servicing clients in all facets of communication including public affairs, grassroots advocacy, issues management, advertising, marketing and media relations. Their client base includes healthcare, workforce, automotive, non-profit and travel industry sectors.
Since their inception in 1992, the firm has steadily built a reputation for success and a portfolio of award-winning work. In fact, Moore Communications Group is recognized by O'Dwyer's PR Report as one of the "Top 60" agencies in the nation.