News from Longines and Definition 6: Longines Expands Commitment to Equestrian Sports Through Hampton Classic Partnership


Weehawken (USA) / Saint-Imier (Switzerland), Sept. 2, 2013 (GLOBE NEWSWIRE) -- Longines, the internationally renowned Swiss watch brand and Official Watch and Timekeeper of the Hampton Classic Horse Show, presented top riders with elegant timepieces for the 38th year of world-class equestrian competition in Bridgehampton, NY, August 25 - September 1.

See more information from Longines and Definition 6: http://inr.synapticdigital.com/swatchgroup/hamptonsclassic/

Longines has a long history of providing its skilled timekeeping services to top-level international series and competitions.  The brand joined the Hampton Classic as title partner of the Classic's Saturday afternoon Grand Prix, the $40,000 Longines Cup and presenting partner of Friday afternoon's $50,000 Spy Coast Farm/Young Horse Show Series Grand Prix Qualifier. Longines' partnership also included the initiation of the new Longines Rider Challenge which awarded $30,000 to the rider who accumulated the most points in the horse show's Open Jumper division.

Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines and Jennifer Judkins, U.S. Brand Manager for Longines awarded elegant Longines timepieces to Richie Moloney, winner of the Longines Rider Challenge and Longines Cup and Kent Farrington, winner of the Grand Prix.

On Saturday, Longines also recognized The Today Show correspondent and animal enthusiast Jill Rappaport for showing a similar passion for equestrian sports with her philanthropic efforts benefitting the American Society for the Prevention of Cruelty to Animals (ASPCA). Longines presented Rappaport with a donation for the ASPCA in the winner's circle following the watch presentation for the Longines Cup.

Earlier this year, Longines entered into a long-term partnership with the International Equestrian Federation (FEI) that involves a number of major rights packages and official timekeeper designations. A key element of its partnership with the FEI is a significant investment by Longines in the development of cutting-edge timekeeping and data-handling services, specifically for equestrian sport. The development of these services will be for multimedia applications, giant screens, scoreboards, and for broadcasters as part of the presentation of FEI events around the world.

About Longines DolceVita

Longines DolceVita is a shining example of contemporary feminine elegance. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic. The DolceVita epitomizes the brand's core value of elegance. Various different versions are available in steel, steel with rose gold or yellow gold.

About Longines

Longines has been based at Saint-Imier, Switzerland, since 1832. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built strong and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.



            

Contact Data