San Jose, California, June 3, 2014 (GLOBE NEWSWIRE) -- PosIQ, an emerging leader in Big Data and CRM for the restaurant industry has appointed Rolf Gehrung Vice President of Sales, effective immediately, focusing on regional and national restaurant chains.
"While every restaurant in business today has an urgent need for detailed guest information, we've found that the larger the restaurant chain - the greater the impact this data can have on sales and profits," said Rick Onyon, CEO. "Rolf's experience working with the CMO's of some of the nation's largest restaurant brands is a perfect fit for us in our mission to bring data-driven CRM to the restaurant industry."
"This is a great time to be part of the Posiq team," said Gehrung. "PosiqCRM is the first closed-loop solution that enables restaurant chains to market to individual guests, one to one, based on their behavior and preferences. The days of blast marketing to huge audiences are coming to a close. With Big Data comes real personalization and incredible ROI."
Gehrung has more than 20+ years of experience spanning both restaurant marketing and big data including executive sales roles with Fishbowl, City Eats/Food Channel, and Equifax. After recently closing a $3.2 million Series A funding round, and with increasing interest from national chains, Gehrung will play a key role in Posiq's rapid expansion.
Posiq's restaurant CRM service is an advanced cloud platform that connects with existing on premise, PC, tablet or cloud based Point of Sale systems already in use by the restaurant industry. It also leverages mobile technology to seamlessly monitor and engage guests each time they visit--identifying detailed purchasing habits, brand and dietary preferences, and demographic and social profiles.
"Posiq pulls together and reveals data that every restaurant CMO dreams about having," said Gehrung. "I look forward to enabling our customers' success with this fantastic system."
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Posiq brings big data to restaurants. PosiqCRM is a cloud-based restaurant CRM solution that plugs into your existing POS system, instantly delivering effortless guest engagement, marketing automation, and powerful analytics.
Posiq is built in San Jose, California. Posiq recently closed series A funding, led by hospitality VC firm Thayer Ventures, SVG Partners, and several angel investors including Burton "Skip" Sack (former EVP of Applebee's and presently a Partner and Chairman of Classic Restaurant Concepts), William S. McKiernan, (Founder and former CEO of CyberSource), Leland Pillsbury (Co-Chairman and Chief Executive Officer of Thayer Lodging Group), and Tony Isaac (former President of Lodgeworks).
Signup for a free trial of PosiqCRM at http://www.posiq.net/free-trial/, or call (408) 676-7470. Learn more about Posiq at posiq.net.