Certona Delivers Competitive Advantage With Real-Time Personalization Through hybris Extend

SAN DIEGO, CA--(Marketwired - Jun 5, 2014) - Certona, the leader in real-time omni-channel personalization for the world's largest brands and retailers, today announced a new integration with hybris software, an SAP company and the world's fastest growing commerce platform provider. By combining real-time context with unmatched customer profiling and dynamic merchandising, Certona empowers hybris customers to deliver personalized omni-channel experiences built on robust predictive analytics.

Certona's 1:1 real-time personalization platform extends the capabilities of the hybris commerce platform to provide increased customer engagement, conversion and average order value and drive customer loyalty and lifetime value, while automating and optimizing merchandising and experience management.

Specifically, Certona's patented technology allows business to:

• Enhance customer experiences through continuous customer profiling in real-time
• Expand product discovery through the seamless extension of personalized content across channels -- web, mobile, email, contact center, and in-store
• Simplify replenishment and product replacement, and reduce manual merchandising

"Certona is proud to be part of the hybris Extend Marketplace and continue the mission of providing proven technology and expertise to maximize personalization success for our mutual clients," said Meyar Sheik, CEO and co-founder of Certona. "Certona's patented technology is the ideal tool to help hybris achieve an integrated solution, that is optimized for B2C and B2B omni-channel success and equips major brands with a robust and flexible commerce technology."

"Analyst research shows that B2B companies who implement effective personalization on their e-commerce sites will outsell competitors who lack that same level of personalization," said Patrick Finn, global vice president, strategic alliances at hybris. "Together with Certona, we deliver great guidance for launching a targeted personalization strategy that truly immerses potential customers."

"As a leading personalization engine, Certona is an excellent solution for B2C and B2B companies looking to integrate targeted, real-time personalization into their e-commerce channels," said Brian Grady, CEO of Gorilla Group. "The new extension that Gorilla has built for the hybris marketplace, available today, will enable these merchants to quickly implement recommendation strategies within the hybris environment and provide added value to their customers." 

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top e-commerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies. Internet Retailer's (IR) "Top Tech 2014" lists Certona as the fastest-growing vendor in terms of adding new clients in the IR Top 1,000. The company has the highest number of retail clients in the IR Top 500.

About hybris
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omnichannel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit www.hybris.com.