TORONTO, ONTARIO--(Marketwired - April 28, 2015) - There is a radical shift happening in how businesses make purchasing decisions. Today, buyers enabled by technology are in control of their purchasing journey and many choose not to engage with a sales person until late in the purchasing process.
This shift is a challenge and an opportunity for business-to-business companies who traditionally use sales teams to generate revenues.
Join Lisa Shepherd, B2B expert, author and president of The Mezzanine Group and Darren Rabie, president of Focus America, to explore how business-to-business companies are launching marketing functions and structuring their sales teams to adapt to the new purchasing reality.
| When: | Tuesday, May 5, 7:30 a.m. - 10:00 a.m. Presentation begins at 8:00 a.m. and will end at 10:00 a.m |
| Where: | Centre for Health and Safety Innovation 5110 Creekbank Road, Mississauga, ON |
| What: | Lisa Shepherd and Darren Rabie will share practical solutions for growing revenues through effective marketing and sales in business-to-business companies. |
| To Register: | RSVP to kmcaulay@themezzaninegroup.com with name and company. Guests are welcome, space is limited. |
| More Info: | http://themezzaninegroup.com/news-and-events/ |
Contact Information:
The Mezzanine Group
Lisa Shepherd
(416) 583-5831, ext. 2344
Lisa Shepherd
(416) 583-5831, ext. 2344