BOSTON, MA and SAN JOSE, CA--(Marketwired - May 06, 2015) - LevelUp, the nation's leading mobile loyalty and payment platform, and Danal, a premier provider of mobile commerce and mobile identity solutions, announced today that LevelUp has added Danal's Direct Carrier Billing (DCB) service to LevelUp's payment options.
In partnership with one of the Top Tier US Carriers, LevelUp and Danal are offering an entirely new, completely mobile way to make in-store purchases through carrier billing integrated with LevelUp -- the first payment method of its kind in the United States. With a single tap, tens of millions of US mobile subscribers can link their carrier bill to LevelUp, head to any of the 14,000 merchants in the LevelUp ecosystem, and pay for their purchase. When you choose to pay for your purchase with carrier billing, you also get +10% on any rewards you unlock on LevelUp. "With a modern payment infrastructure, there's no reason to be restricted to just the old-world of plastic payment methods," said Seth Priebatsch, CEO at LevelUp. "So today we're excited to go one step further."
As the leader in carrier billing globally, and the first to launch direct mobile operator billing connections with all four Top Tier US Carriers in 2010 and 2011, Danal is proud to be the first in the US to expand carrier billing from the world of digital payments only to providing an avenue for consumers to purchase any type of goods and services in retail locations, using DCB. "We're really excited about this because it offers consumers more choice," commented Paris Leung, GM Mobile Commerce and VP of Strategy at Danal. "More choice is better for everyone -- the consumers and the merchants. "
About LevelUp
LevelUp helps merchants own the shift to mobile by powering mobile-payment optimized loyalty programs, enabling their customers pay for their purchase and accrue/redeem rewards with a single scan or tap. LevelUp's analytics platform helps merchants better understand their customers and deliver the right campaigns to the right customers to drive revenue and increase customer happiness. LevelUp is currently used by over 14,000 merchant locations and 2.0 million users. Anyone can download the free LevelUp app for iPhone or Android. Merchants can also embed the LevelUp SDK into their own branded applications. Learn more at TheLevelUp.com.
About Danal
Danal Inc. is the premier provider of carrier-integrated mobile commerce solutions worldwide, enabling the purchase of goods and services on PC, tablet, and mobile phones using their BilltoMobile platform. Danal Inc.'s mobile identity and data services platform utilizes direct connections with Tier 1 Mobile Operators, enabling online merchants and financial services companies to reduce input friction, lower risk and drive sales. Danal Inc. is a privately held company headquartered in San Jose, California. Danal investors include Discover Financial Services, Morgenthaler Group and majority shareholder Danal Co, Ltd., a publicly traded company (KOSDAQ) based in South Korea with offices worldwide. www.danalinc.com
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