MQ completes acquisition of retail-clothing company Joy

MQ Holding AB has today completed the acquisition of the retail-clothing company
Joy, which was announced on 17 March 2016. All of the terms and conditions
associated with the transaction have been met and the acquisition has been
completed. Accordingly, Joy AB has now joined the MQ Group.

“We are pleased to announce the completion of the acquisition and that Joy is
now a part of MQ. With its 55 stores and online sales in Sweden, Joy adds an
established retail chain brand for ladies fashion to the MQ Group. Joy caters to
midlife women and thereby adds a new, interesting and affluent customer group
with a keen interest in fashion to the MQ Group. Women in the 50+ age group
account for more than half of the Swedish womenswear market and are today the
market’s fastest growing customer group,” says Christina Ståhl, CEO of MQ.

The purchase price amounted to SEK 38.5 million. The entire purchase price was
paid in full on completion of the acquisition and was financed through the
expansion of MQ’s existing borrowings. The transaction has received approval
from the Swedish Competition Authority and consents for the change in ownership
have been received from the counterparties of significant agreements.

MQ has published this information in accordance with the Securities Market Act
(2007:258). The information was submitted for publication on 2 May 2016 at 11:30
(CET).

For further information, please contact:
Christina Ståhl, President and CEO: Tel: +46 31 388 80 10
Tony Siberg, Deputy CEO and CFO: Tel: +46 31 388 84 01

MQ is Sweden’s largest retailer of fashion brands. Through a select mix of
proprietary and external brands, MQ offers men’s and women’s clothes with a high
fashion content in attractive stores. The store chain currently comprises 122
stores and the aim is to establish MQ as the leading retailer of fashion brands
in the Nordic region. The MQ share has been listed on Nasdaq Stockholm since 18
June 2010. For more information, please visit our website at www.mq.se.