SeanieMac International Ltd Updates on Platform Launch

HUNTINGTON, NY--(Marketwired - Oct 11, 2016) - SeanieMac International Ltd (OTC PINK: BETS) is pleased to inform you that phase 1 of the new platform launch under the seaniemac.com brand went live as planned on September 19th. Testing in a live environment continues as we strive to offer the best possible customer experience. We have seen in excess of 1000 new customer registrations since September 19th and this continues to grow on a daily basis. Apollo Bet continues to trade under its own brand until the end of October where thereafter we intend on consolidating this under the Seaniemac.com brand as planned.

Garreth Core, COO, SeanieMac Holdings: "As a result of many months of planning and building behind the scenes we have finally seen our ambition realized. We have more work to do in order to have a fully delivered 'state of the art' online facility; we are however on track to enter phase 2 of our planned build in the coming weeks."

Shane ODriscoll, CEO, SeanieMac Holdings: "We continue to plan, discuss and deliver our digital marketing strategy on a daily basis with our new digital media partner Dev Clever and our marketing strategy will grow with the further development of our new site. We are also working on developing or long planned VIP customer growth side of the business which should significantly increase our revenues, once fully realized. We will provide updates on turnover and gross profit as the roll out continues.

"We also continue the final stages of due diligence and paperwork on our previously announced Letter Of Credit and will update shareholders when the process is concluded and a decision by the lender is final."

About SeanieMac

SeanieMac Limited is an Irish gaming company. It owns and operates "www.SeanieMac.com", and "www.apollobet.com" an online sports and casino wagering web-based platform serving gamblers directly under the brand name SeanieMac.com.

While the site offers wagering for many categories outside of sports, SeanieMac intends to capture the Irish market by initially focusing on the Gaelic Athletics Association (GAA) or Gaelic Games as well as Irish horse racing and soccer. The company's mission is to provide a market-leading, user-friendly website for online gambling, including sports betting and casino gaming (traditional casino, live casino, poker, bingo and interactive skilled games). The Company does not market to U.S. residents and, hereby, specifically discourages them from attempting to access its wagering services.

Safe Harbor Statement

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of SeanieMac International, Ltd. and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements regarding our expectations regarding amounts staked and gross profits and our marketing initiatives. Such risks and uncertainties include, among other things, the uncertainty regarding consumer preferences, a decline in the popularity of our website and competition in the online gambling industry. SeanieMac assumes no obligation and does not intend to update these forward-looking statements.

A further description of risks and uncertainties can be found in SeanieMac International, Ltd.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2015 and in its reports on Form 10-Q and Form 8-K.