Incorrect market data from HUI in MQ’s Year-end Report

In its year-end report for the financial year 2015/2016, MQ referred to
information on the Swedish retail market’s performance for clothes issued by the
Swedish Retail Institute, HUI Research.

MQ has now been informed by HUI that the market data provided to MQ by HUI was
incorrect.

Corrected and correctly accumulated figures (earlier incorrectly stated figures
in brackets) for the periods in question, according to HUI, should be:

Quarter, June - August 2016                                          +0.9% (
-1.6%)

Full-year, September 2015 - August 2016                     +2.6% (+1.9%)

HUI has expressed its regret to MQ for providing incorrect market data for the
year-end report.

No changes have been made in terms of MQ’s reported results, neither for the
fourth quarter nor for the full year, since MQ’s own figures in the financial
report are correct.
MQ Holding AB owns and operates fashion stores under two business areas: MQ and
JOY. MQ is Sweden’s largest retailer of fashion brands. Through a select mix of
proprietary and external brands, MQ offers high-fashion menswear and womenswear
in attractive stores. JOY targets fashion-conscious women at midlife who desire
excellent quality, fit and comfort. The two business areas currently comprise a
total of 177 stores as well as online sales. The MQ Holding share has been
listed on Nasdaq OMX Stockholm since 18 June 2010. For more information, please
visit our website at www.mq.se.