SAN FRANCISCO, Nov. 02, 2018 (GLOBE NEWSWIRE) -- Dolls Kill, the retailer creating fashion designed for the sharpest, fiercest forms of personal expression, today unleashed dELiA*s by doLLs KiLL, a revival of one of the most celebrated fashion brands of the 90’s. dELiA*s by doLLs KiLL is a 90’s inspired limited edition collection, available exclusively through the Dolls Kill website and retail stores.
“Every 90’s girl remembers the dELiA*s catalog hitting her mailbox,” said Shaudi Lynn, Dolls Kill co-founder. “Tearing through the pages, coveting the ‘it girl’ looks. dELiA*s was an obsession, shaped a culture, and left a permanent tattoo on a generation. We've always been inspired by dELiA*s’ vintage, original style, and it felt like the right time to introduce it to a whole new generation.”
dELiA*s by doLLs KiLL includes 70 pieces of clothing, shoes, and accessories. Ranging from $18 - $88, inventory is limited and expected to sell out quickly.
“Never is the sequel better than the original. Until now,” said Betsy McLaughlin, Dolls Kill board member and former CEO of Hot Topic. “An authentic nod to the 90’s, Dolls Kill has taken everything we loved about dELiA*s - the quirky fabrics and patterns, the unapologetic attitude - and designed an evocative new collection for the modern dELiA*s customer.”
Founded in 2011, Dolls Kill was born out of underground counterculture, breaking contrived boundaries surrounding identity and fashion. Today, Dolls Kill outfits millions around the world, untied to conventional styles or societal norms. “In an era that celebrates inclusivity and individuality, Dolls Kill is about not giving a f*ck and being true to yourself, whatever that means to you,” says Lynn.
dELiA*s by doLLs KiLL is available today on DollsKill.com and tomorrow in Dolls Kill stores located in Los Angeles and San Francisco. Additional dELiA*s by doLLs KiLL collections are dropping in 2019.
About Dolls Kill:
Dolls Kill was founded in 2011 by husband-wife duo Shaudi Lynn and Bobby Farahi. Rooted in individuality, art and the celebration of radical, unapologetic self expression, Dolls Kill has over two million followers on Instagram and is a cult favorite among DJs, celebrities and artists around the world.
Based in San Francisco, Dolls Kill has two retail locations in addition to its global ecommerce business. Dolls Kill opened its first store in San Francisco in 2017, a 1100 sq ft space at 1475 Haight St. In August 2018, the brand opened its flagship location, a 6000 sq ft concept store in Los Angeles at 415 N. Fairfax. For more information, please visit dollskill.com.
Contact:
dollskill@launchsquad.com
212-564-3665