Quebec City, Canada, Feb. 13, 2019 (GLOBE NEWSWIRE) -- Derby Building Products Inc., manufacturer of the Tando and Novik brands of exterior cladding, announces Rachelle Shendow as Marketing Manager. In this role, Shendow will be responsible for all communications, public relations, and advertising of the Tando and Novik brands. These marketing programs will target building product, design, and supply channel professionals, as well as homeowners and DIYers.
Shendow’s 20-year career in building products is highlighted by her direct involvement in two highly successful brand-building campaigns - launching the AZEK® Trim and Decking brands and growing the Trex® decking brand – all in previously unbranded categories. These well-known product innovations drove increased consumer awareness and acceptance of alternative materials leading to industry shifts away from traditional building products. For the past two years, Shendow has been leading the marketing efforts for Mirixa®, a technology company.
“Rachelle is very well regarded in the building industry,” said Ralph Bruno, Derby’s CEO. “Her hands-on communication skills, creative enthusiasm, marketing experience, and expertise in creative design have allowed Rachelle to provide strategic advertising and marketing direction to achieve proven success in highly competitive markets.”
Bruno adds that Shendow’s understanding of creating and defining new categories in the exterior marketplace will be a tremendous asset to the Tando product lines, especially TandoStone the #1 brand in the composite stone category and Beach House Shake, which is indistinguishable from cedar shake.
Shendow holds a Bachelor’s degree in Marketing from James Madison University in Harrisonburg, VA and resides in Berryville, VA.
To learn more about TandoStone and TandoShake, visit www.tandobp.com. To learn more about NovikStone and NovikShake, visit www.novik.com.
About Derby Building Products
Derby Building Products, the leading manufacturer of innovative exterior stone and shake continually redefines these categories for the new construction, replacement, and remodeling markets under the Tando® and Novik® brands. As proven solutions designed to complement mixed material applications, both brands offer unmatched installation benefits and superior performance. The Tando brand is marketed to the builder and pro contractor markets, while Novik is a vinyl siding complement as well as a DIY-focused brand in the home improvement retail channel. All Derby products are impervious to moisture, easy to install, and perfect for mixed material style trends. Derby Building Products operates manufacturing facilities in Quebec, Canada, and Miami.
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