New York, United States, Oct. 12, 2022 (GLOBE NEWSWIRE) -- Location-based advertising integrates mobile advertising with location-based services. It offers a broad range of attributes to its consumers, which includes reaching consumers when they are receptive, boosting businesses during quiet periods, connecting more consumers, and expanding exposures to audiences. Also, Location-based advertising enables enterprises to easily cater the attractions consumer and enhance its footprint within minimum budgets.
Get a Free Sample Copy of This Report @ https://straitsresearch.com/report/location-based-advertising-market/request-sample
The global Location Based Advertising market is emerging market and is presumed to grow during the forecast period. The growth is attributed to surge in demand for digitization globally. Furthermore increase in internet penetration rate is also one of the factors propelling the market growth. Moreover, location-based advertising is exponentially increasing on account of surge in demand for electronics devices among the enterprises.
Additionally, increasing usage of consumers data by marketers also adds to the growth of location-based advertising market. However data security and privacy concern hinders the market growth.
Report Scope
| Report Metric | Details |
| Market Size | USD 288.53 billion by 2030 |
| CAGR | 17.1% (2022-2030) |
| Historical Data | 2019-2020 |
| Base Year | 2021 |
| Forecast Period | 2022-2030 |
| Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Content, Application, Region |
| Geographies Covered | North America, Europe, Asia-Pacific, LAME and Rest of the World |
| Key Companies Profiled/Vendors | AdMoove ,Emodo (Placecast) ,Facebook Inc. ,Foursquare ,Google Inc. ,GroundTruth ,IBM Corporation ,Near Pte Ltd. ,Proximus; Mobility, LLC ,Telenity , |
| Key Market Opportunities | Growing Prevalence Of Technology Industry Helps To Grow Location-Based Advertising Market Share |
| Key Market Drivers | Exponential Surge in Digitalization among Industry Verticals to Drive the Market |
Buy Now Full Report @ https://straitsresearch.com/buy-now/location-based-advertising-market
Regional Analysis
North America holds higher CAGR and is anticipated to witness growth during forecast period on account of presence of major players in the region offering location based advertisement. Asia-Pacific is the fastest growing region in location based advertising and is expected to witness growth during forecast period on account of increasing internet penetration rate in developing economies.
Key Highlights
- The global location-based advertising market size is predicted to reach an estimated value of USD 288.53 billion by 2030, registering a CAGR of 17.1% during the forecast period (2022-2030).
- By type, push segment holds higher CAGR and is expected to witness growth during the forecast period. The growth is attributed to emergence of technologies such as Artificial Intelligence (AI) and Machine Learning (ML) among others.
- By content, multimedia segment holds dominant position and is presumed to grow during forecast period on account of surge in usage of social media platform by consumers.
- By application, public spaces hold higher CAGR and are anticipated to witness growth during the forecast period on account of increase in adoption of digital advertising platforms by industry verticals.
- By region, North America holds higher CAGR and is anticipated to witness growth during forecast period.
- Asia-Pacific is the fastest growing region in location based advertising and is expected to witness growth during forecast period.
Competitive Players in the Global location-based advertising market
- Emodo (Placecast);
- Facebook Inc.
- Foursquare
- Google Inc.
- GroundTruth;
- IBM Corporation
- Near Pte Ltd.
- Proximus
- Mobility, LLC
- Telenity
Get a Free Sample Copy of This Report @ https://straitsresearch.com/report/location-based-advertising-market/request-sample
Market Segmentation
By Type
- Push
- Pull
By Content
- Text
- Multimedia
By Application
- Retail outlets,
- Public spaces,
- Airports
- Others
By Region
- North America
- Europe
- The Middle East and Africa (MEA)
- Asia-Pacific
- South America
TABLE OF CONTENT
1 Introduction
1.1 Market Definition
1.2 Market Scope
2 Research Methodology
2.1 Primary Research
2.2 Research Methodology
2.3 Assumptions & Exclusions
2.4 Secondary Data Sources
3 Market Overview
3.1 Report Segmentation & Scope
3.2 Value Chain Analysis: Location-Based Advertising Market
3.3 Key Market Trends
3.3.1 Drivers
3.3.2 Restraints
3.3.3 Opportunities
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of Substitution
3.4.4 Threat of New Entrants
3.4.5 Competitive Rivalry
3.5 Market Share Analysis
3.6 Impact of COVID-19
4 Type Overview
4.1 Introduction
4.1.1 Market Size & Forecast, 2020-2030, (USD Million)
4.2 Push
4.2.1 Market Size & Forecast, 2020-2030, (USD Million)
4.3 Pull
4.3.1 Market Size & Forecast, 2020-2030, (USD Million)
5 Content Overview
5.1 Introduction
5.1.1 Market Size & Forecast, 2020-2030, (USD Million)
5.2 Text
5.2.1 Market Size & Forecast, 2020-2030, (USD Million)
5.3 Multimedia
5.3.1 Market Size & Forecast, 2020-2030, (USD Million)
6 Application Overview
6.1 Introduction
6.1.1 Market Size & Forecast, 2020-2030, (USD Million)
6.2 Public Spaces
6.2.1 Market Size & Forecast, 2020-2030, (USD Million)
6.3 Retail Outlets
6.3.1 Market Size & Forecast, 2020-2030, (USD Million)
6.4 Energy and Utilities
6.4.1 Market Size & Forecast, 2020-2030, (USD Million)
6.5 Airports
6.5.1 Market Size & Forecast, 2020-2030, (USD Million)
6.6 Others
6.6.1 Market Size & Forecast, 2020-2030, (USD Million)
7 Regional Analysis
7.1 Introduction
7.1.1 Market Size & Forecast, 2020-2030, (USD Million)
7.2 North America
7.2.1 Market Size & Forecast, 2020-2030, (USD Million)
7.2.2 The U.S.
7.2.2.1 By Type
7.2.2.2 By Content
7.2.2.3 By Application
7.2.3 Canada
7.2.3.1 By Type
7.2.3.2 By Content
7.2.3.3 By Application
7.2.4 Mexico
7.2.4.1 By Type
7.2.4.2 By Content
7.2.4.3 By Application
7.3 Europe
7.3.1 Market Size & Forecast, 2020-2030, (USD Million)
7.3.2 Germany
7.3.2.1 By Type
7.3.2.2 By Content
7.3.2.3 By Application
7.3.3 France
7.3.3.1 By Type
7.3.3.2 By Type
7.3.3.3 By Application
7.3.4 The U.K.
7.3.4.1 By Type
7.3.4.2 By Content
7.3.4.3 By Application
7.3.5 Italy
7.3.5.1 By Type
7.3.5.2 By Content
7.3.5.3 By Application
7.3.6 Spain
7.3.6.1 By Type
7.3.6.2 By Content
7.3.6.3 By Application
7.3.7 The Rest of Europe
7.3.7.1 By Type
7.3.7.2 By Content
7.3.7.3 By Application
7.4 Asia-Pacific
7.4.1 Market Size & Forecast, 2020-2030, (USD Million)
7.4.2 Japan
7.4.2.1 By Type
7.4.2.2 By Content
7.4.2.3 By Application
7.4.3 China
7.4.3.1 By Type
7.4.3.2 By Content
7.4.3.3 By Application
7.4.4 Australia
7.4.4.1 By Type
7.4.4.2 By Content
7.4.4.3 By Application
7.4.5 India
7.4.5.1 By Type
7.4.5.2 By Content
7.4.5.3 By Application
7.4.6 South Korea
7.4.6.1 By Type
7.4.6.2 By Content
7.4.6.3 By Application
7.4.7 The Rest of Asia-Pacific
7.4.7.1 By Type
7.4.7.2 By Content
7.4.7.3 By Application
7.5 MEA
7.5.1 Market Size & Forecast, 2020-2030, (USD Million)
7.5.2 Saudi Arabia
7.5.2.1 By Type
7.5.2.2 By Content
7.5.2.3 By Application
7.5.3 South Africa
7.5.3.1 By Type
7.5.3.2 By Content
7.5.3.3 By Application
7.5.4 The UAE
7.5.4.1 By Type
7.5.4.2 By Content
7.5.4.3 By Application
7.5.5 Egypt
7.5.5.1 By Type
7.5.5.2 By Content
7.5.5.3 By Application
7.5.6 The Rest of MEA
7.5.6.1 By Type
7.5.6.2 By Content
7.5.6.3 By Application
7.6 South America
7.6.1 Market Size & Forecast, 2020-2030, (USD Million)
7.6.2 Brazil
7.6.2.1 By Type
7.6.2.2 By Content
7.6.2.3 By Application
7.6.3 Argentina
7.6.3.1 By Type
7.6.3.2 By Content
7.6.3.3 By Application
7.6.4 Chile
7.6.4.1 By Type
7.6.4.2 By Content
7.6.4.3 By Application
7.6.5 Peru
7.6.5.1 By Type
7.6.5.2 By Content
7.6.5.3 By Application
7.6.6 The Rest of South America
7.6.6.1 By Type
7.6.6.2 By Content
7.6.6.3 By Application
8 Company Profile
8.1 IBM CORPORATION
8.1.1 Company Overview
8.1.2 Financial Performance
8.1.3 Recent Developments
8.1.4 Product Portfolio
8.2 Google
8.2.1 Company Overview
8.2.2 Financial Performance
8.2.3 Recent Developments
8.2.4 Product Portfolio
8.3 Facebook Inc
8.3.1 Company Overview
8.3.2 Financial Performance
8.3.3 Recent Developments
8.3.4 Product Portfolio
8.4 Fouresquare
8.4.1 Company Overview
8.4.2 Financial Performance
8.4.3 Recent Developments
8.4.4 Product Portfolio
8.5 GroundTruth
8.5.1 Company Overview
8.5.2 Financial Performance
8.5.3 Recent Developments
8.5.4 Product Portfolio
8.6 AdMoove
8.6.1 Company Overview
8.6.2 Financial Performance
8.6.3 Recent Developments
8.6.4 Product Portfolio
8.7 Near Pte Ltd
8.7.1 Company Overview
8.7.2 Financial Performance
8.7.3 Recent Developments
8.7.4 Product Portfolio
8.8 Proximus
8.8.1 Company Overview
8.8.2 Financial Performance
8.8.3 Recent Developments
8.8.4 Product Portfolio
8.9 Mobility, LLC
8.8.1 Company Overview
8.8.2 Financial Performance
8.8.3 Recent Developments
8.8.4 Product Portfolio
8.10 Telenity
8.10.1Company Overview
8.10.2Financial Performance
8.10.3Recent Developments
8.10.4Product Portfolio
Table of Content and Figure @ https://straitsresearch.com/report/location-based-advertising-market/toc
News Media
Analytics to Augment TV Industry Marketing and Branding Strategies with Improved Customer Experience
Have a Look at the Related Research Report
Mobile Entertainment Market: Information by Services (Mobile Games, Mobile Music), Advertisement (Social Media Advertising, Online Video Advertising), and Region — Forecast till 2029
Digital Marketing Software Market: Information by Software (CRM Software, Email Marketing, Social Media), Service (Professional Services, Managed Services), and Region — Forecast till 2030
SEO Software Market: Information by Manufacturers, Type (Keyword Research, Social Analytics and Others), Enterprise, and Regional Outlook — Forecast Till 2026
Traditional Advertising Agency Services Market: Information by Type (Online Services, Offline Services), End-Use (Government, Enterprises), and Region — Forecast till 2030
About Straits Research Pvt. Ltd.
StraitsResearch is a market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision-makers. Straits Research Pvt. Ltd. provides actionable market research data, especially designed and presented for decision making and ROI.
Whether you are looking at business sectors in the next town or crosswise over continents, we understand the significance of being acquainted with the client’s purchase. We overcome our clients’ issues by recognizing and deciphering the target group and generating leads with utmost precision. We seek to collaborate with our clients to deliver a broad spectrum of results through a blend of market and business research approaches.
For more information on your target market, please contact us below:
Phone: +1 646 480 7505 (the U.S.)
+91 8087085354 (APAC)
+44 208 068 9665 (the U.K.)
Email: sales@straitsresearch.com
Follow Us: LinkedIn | Facebook | Instagram | Twitter
