[Latest] Global Social Media Analytics Market Size/Share

Austin, TX, USA, July 11, 2023 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled “Social Media Analytics Market Size, Trends and Insights By Component (Solution, Services), By Deployment (On-Premises, Cloud), By Analytics (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics, Descriptive Analytics), By Organization Size (Large Enterprises, SMEs), By Industry (Retail & E-commerce, BFSI, Healthcare, IT & Telecom, Government & Defense, Travel & Hospitality, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” in its research database.

“According to the latest research study, the demand for global Social Media Analytics Market size & share was valued at approximately USD 4.5 Billion in 2021 and is expected to reach USD 5.1 Billion in 2023 and is expected to reach a value of around USD 10.2 Billion by 2030, at a compound annual growth rate (CAGR) of about 14% during the forecast period 2022 to 2030.”

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Social Media Analytics Market: Overview

Social Media Analytics includes analyzing data from social conversations in order to comprehend and apply it. Tracking conversations and measuring campaigns are examples of this type of analysis. It also entails determining how social activities affect business results. To get a comprehensive picture of the customer experience, the best brands often combine Social Media Analytics with customer commentary from surveys, call center agent notes, ratings and review sites, and other customer feedback.

Growth Factors

The rise in the number of social media users is boosting the market for Social Media Analytics

One of the key factors boosting Social Media Analytics market growth is the growing need to understand consumer needs and market trends. The widespread use of smartphones, together with the popularity of social media, will further drive market growth in the coming years.

Social media has transformed the marketing and promotional actions of businesses. Analytics in social media allows for the distribution of targeted messages via a variety of tools and channels. To realize a company’s full potential, it must first understand the opinions and preferences of its target audience. Thus, Social Media Analytics helps organizations analyze such information by collecting and analyzing data from various platforms.

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Segmental Overview

The market for Social Media Analytics is classified into component, deployment, organization size, analytics, and industry. Based on the organization segment, the SME segment is projected to exhibit tremendous growth during 2022-2030. Because of the availability of specifically designed, less expensive tools, SMEs are increasingly adopting Social Media Analytics. Furthermore, the increased awareness of the value of analytics for competitive advantage and efficiency has opened up a new market for Social Media Analytics in SMEs.

Based on analytics, descriptive analytics is expected to witness high demand during the projected period. Descriptive analytics is distinguished by the analysis of past events and behaviours in order to create powerful insights that are useful to the enterprise for future use. By industry, the healthcare segment is projected to witness a high CAGR. Healthcare providers can gather different perceptions and viewpoints by monitoring and analyzing public behaviour via social media, which helps decision-makers, unravel the needs of the patients.

(A free sample of the Social Media Analytics report is available upon request; please contact us for more information.)

Our Free Sample Report Consists of the following:

Introduction, Overview, and in-depth industry analysis are all included in the 2022 updated report.
The COVID-19 Pandemic Outbreak Impact Analysis is included in the package.
About 220+ Pages Research Report (Including Recent Research)
Provide detailed chapter-by-chapter guidance on the Request.
Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2022
Includes Tables and figures have been updated.
The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
Custom Market Insights (CMI) research methodology

(Please note that the sample of the Social Media Analytics report has been modified to include the COVID-19 impact study prior to delivery.)

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Regional Overview

North America to lead the global Social Media Analytics market from 2022-2030

The growing need to generate consumer engagement indicators for organizational growth is expected to drive Social Media Analytics market growth. On the other hand, increased knowledge of benefits such as increased company productivity provided by important regional suppliers is a factor helping the market’s growth. Most businesses and industries in North America consider competitive intelligence, marketing, and sales management extremely successful. The North American Social Media Analytics market is noticing a significant adoption of Social Media Analytics due to expanding digitization and the high spending capability of organizations.

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Report Scope

Feature of the Report	Details
Market Size in 2021	USD 4.5 Billion
Projected Market Size in 2030	USD 10.2 Billion
CAGR Growth Rate	14% CAGR (2022-2030)
Base Year	2022
Forecast Period	2023-2032
Prominent Players	IBM Corporation, Clarabridge Inc., SAS Institute Inc., GoodData Corporation, Crimson Hexagon Inc., Oracle Corporation, Adobe Systems Inc., Salesforce.com Inc. (Tableau Software Inc.), Sprout Social Inc., Netbase Solutions Inc., and Others
Key Segment	By Component, Deployment, Analytics, Organization Size, Industry, and Region
Report Coverage	Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope	North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options	Request tailored purchasing options to fulfil your requirements for research.

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Key questions answered in this report:

What is the size of the Social Media Analytics market and what is its expected growth rate?
What are the primary driving factors that push the Social Media Analytics market forward?
What are the Social Media Analytics Industry's top companies?
What are the different categories that the Social Media Analytics Market caters to?
What will be the fastest-growing segment or region?
In the value chain, what role do essential players play?
What is the procedure for getting a free copy of the Social Media Analytics market sample report and company profiles?

Key Offerings:

Market Share, Size & Forecast by Revenue | 2022−2030
Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends
Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions
Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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Key Players Insights

The Social Media Analytics market is extremely competitive with the presence of numerous regional and global players, resulting in a rather fragmented market. The majority of the top competitors in the Social Media Analytics market offer all-inclusive packages with a wide range of features.

Some of the prominent players

IBM Corporation
Clarabridge Inc.
SAS Institute Inc.
GoodData Corporation
Crimson Hexagon Inc.
Oracle Corporation
Adobe Systems Inc.
com Inc. (Tableau Software Inc.)
Sprout Social Inc.
Netbase Solutions Inc.

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Browse the full “Social Media Analytics Market Size, Trends and Insights By Component (Solution, Services), By Deployment (On-Premises, Cloud), By Analytics (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics, Descriptive Analytics), By Organization Size (Large Enterprises, SMEs), By Industry (Retail & E-commerce, BFSI, Healthcare, IT & Telecom, Government & Defense, Travel & Hospitality, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” Report at https://www.custommarketinsights.com/report/social-media-analytics-market/

Key Insights:

As per the analysis shared by our research analyst, the Social Media Analytics market is estimated to grow annually at a CAGR of around 14% over the forecast period (2022-2030).
In terms of revenue, the Social Media Analytics market size was valued at around USD 4.5 billion in 2021. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
Based on component segmentation, the software segment was estimated to hold the maximum market share in the year 2021.
Based on deployment segmentation, the cloud-based segment was the leading revenue-generating category in 2021.
Based on analytics segmentation, the descriptive analytics segment is projected to exhibit a higher CAGR during 2022-2030.
Based on organization size segmentation, the SME segment is expected to experience tremendous growth during the forecast period.
Based on industry segmentation, the retail & e-commerce segment led the market in 2021.
On the basis of geography, the North American region was the leading revenue generator in 2021.

Recent Development

June 2022: Pinterest unveiled real-time analytics elements in Pin Analytics on mobile, providing more information on how Pins are performing at any given time.
August 2022: DGTL Holdings Inc. announced new PaaS contracts from two global CPG conglomerates to its wholly-owned subsidiary Engagement Labs.

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The global Social Media Analytics market is segmented as follows:

By Component

Solution
Services

By Deployment

On-Premises
Cloud

By Analytics

Predictive analytics
Prescriptive analytics
Diagnostics analytics
Descriptive analytics

By Organization Size

Large Enterprises
SMEs

By Industry

Retail & E-commerce
BFSI
Healthcare
IT & Telecom
Government & Defense
Travel & Hospitality
Others

Click Here to Get a Free Sample Report of the Global Social Media Analytics Market @ https://www.custommarketinsights.com/report/social-media-analytics-market/

On the basis of Geography

North America

The U.S.
Canada
Mexico

Europe

France
The UK
Spain
Germany
Italy
Rest of Europe

Asia Pacific

China
Japan
India
Australia
South Korea
Rest of Asia Pacific

The Middle East & Africa

Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of the Middle East & Africa

Latin America

Brazil
Argentina
Rest of Latin America

This Social Media Analytics Market Research/Analysis Report Contains Answers to the following Questions.

What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
Who Are the Global Key Players in This Social Media Analytics Market? What are Their Company Profile, Product Information, and Contact Information?
What Was the Global Market Status of the Social Media Analytics Market? What Was the Capacity, Production Value, Cost and PROFIT of the Social Media Analytics Market?
What Is the Current Market Status of the Social Media Analytics Industry? What's Market Competition in This Industry, Both Company and Country Wise? What's Market Analysis of Social Media Analytics Market by Considering Applications and Types?
What Are Projections of the Global Social Media Analytics Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports?
What Is Social Media Analytics Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
What Is the Economic Impact On Social Media Analytics Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends?
What Are Market Dynamics of Social Media Analytics Market? What Are Challenges and Opportunities?
What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Social Media Analytics Industry?

Click Here to Access a Free Sample Report of the Global Social Media Analytics Market @ https://www.custommarketinsights.com/report/social-media-analytics-market/

Reasons to Purchase Social Media Analytics Market Report

Social Media Analytics Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors.
Social Media Analytics Market report outlines market value (USD) data for each segment and sub-segment.
This report indicates the region and segment expected to witness the fastest growth and dominate the market.
Social Media Analytics Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region.
The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players.
The Industry's current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions.
Social Media Analytics Market Includes in-depth market analysis from various perspectives through Porter's five forces analysis and provides insight into the market through Value Chain.

Reasons for the Research Report

The study provides a thorough overview of the global Social Media Analytics market. Compare your performance to that of the market as a whole.

Aim to maintain competitiveness while innovations from established key players fuel market growth.

Buy this Premium Social Media Analytics Research Report | Fast Delivery Available - [220+ Pages] @ https://www.custommarketinsights.com/report/social-media-analytics-market/

What does the report include?

Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Social Media Analytics market analysis.

The competitive environment of current and potential participants in the Social Media Analytics market is covered in the report, as well as those companies' strategic product development ambitions.

According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions.

For each segment mentioned above, actual market sizes and forecasts have been given.

Who should buy this report?

Participants and stakeholders worldwide Social Media Analytics market should find this report useful. The research will be useful to all market participants in the Social Media Analytics industry.
Managers in the Social Media Analytics sector are interested in publishing up-to-date and projected data about the worldwide Social Media Analytics market.
Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Social Media Analytics products' market trends.
Market insights are sought for by analysts, researchers, educators, strategy managers, and government organizations to develop plans.

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