Global Location Based Advertising (LBA) Market Report 2023: Market to Reach $219.4 Billion by 2030 - Growing Relevance of AI, Most Marketing Budgets Prioritize and Focus on Location-Based Marketing


Dublin, Oct. 18, 2023 (GLOBE NEWSWIRE) -- The "Location Based Advertising (LBA) - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

Global Location Based Advertising (LBA) Market to Reach $219.4 Billion by 2030

The global market for Location Based Advertising (LBA) estimated at US$80.5 Billion in the year 2022, is projected to reach a revised size of US$219.4 Billion by 2030, growing at a CAGR of 13.3% over the analysis period 2022-2030.

Retail Outlets, one of the segments analyzed in the report, is projected to record 12.5% CAGR and reach US$90.8 Billion by the end of the analysis period. Growth in the Public Places segment is estimated at 14.9% CAGR for the next 8-year period.

The U.S. Market is Estimated at $25.7 Billion, While China is Forecast to Grow at 16.2% CAGR

The Location Based Advertising (LBA) market in the U.S. is estimated at US$25.7 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$29.4 Billion by the year 2030 trailing a CAGR of 16.2% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.4% and 11.8% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 12.7% CAGR.

What`s New?

  • Special discussions on the global economic climate and market sentiment
  • Coverage on global competitiveness and key competitor percentage market shares
  • Market presence analysis across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and trademarked research platform
  • Complimentary updates for one year
  • Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes

MARKET OVERVIEW

  • COVID-19 Pandemic Upends the Advertising Landscape
  • The Market for Contextual Advertising and the Pandemic Impact
  • COVID-19 Impact on Advertising Industry Affects AI Investments
  • Location Based Advertising (LBA) - Global Key Competitors Percentage Market Share in 2022 (E)
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • Global Advertising Spending by Medium (in %): 2020E
  • Activity-based and Location-based: The two Leading Contextual Advertising Types
  • World Contextual Advertising Market by Type (2021): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
  • Rising Importance of Location-based Advertising Augurs Well
  • Evolution of LBA and Factors Responsible for its Success
  • Benefits of LBA
  • Location-Based Advertising: Types
  • Examples of Successful Location-Based Mobile Advertising
  • Launching a Successful LB Marketing Campaign
  • Geo-Location Data Vs Location Based Advertising
  • LVD Technology & the Future of Marketing
  • Global Market Prospects & Outlook
  • Key Growth Drivers
  • Analysis by Application
  • Regional Analysis
  • Competitive Scenario
  • Recent Market Activity
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

MARKET TRENDS & DRIVERS

  • Mobile Marketing Future: Precise Location-Based Advertising
  • Technology Trends Impacting Location-Based Marketing
  • Most Marketing Budgets Prioritize and Focus on Location-Based Marketing
  • Growing Importance of Digital Advertising Favors Growth
  • Growing Relevance of AI to Location-Based Advertising
  • Rise in Smartphone Usage Lends Growth Opportunities for LBA
  • World Internet Penetration Rate (in %) by Geographic Region: February 2021
  • Integrating SMS in LBA Increases Success Rate of Reaching Target Customers
  • Launch of 5G Networks to Boost Growth
  • 5G Smartphone Sales in Million Units: 2019-2022
  • Millennials: An Important Demographic
  • Consumer Attitude to Targeted Online Advertising by Age Group
  • LBA Draws Greater Consumer Insights
  • Mobile Search, and Navigation Apps to Drive Growth
  • Social Media with Location Based Features: Emerging Avenues for Marketing
  • Location-based Advertising Better Grasps Consumer Attention on Paid Social Media
  • How Location-based Advertising Helps Formulating Strategy?
  • Best Networks to Launch Localized Advertisements
  • LBA: A Useful Advertising Tool for Retail Outlets
  • Location-based Advertising (LBA) Gains Foothold at Airports
  • Geotargeting for Hospital Advertising
  • CheckPoints, a Location-Based Advertising Approach
  • Context Sensitive Advertising: Significance of Context in LBA
  • Issues and Challenges
  • Privacy Concerns Remain Big Issue
  • Perception of Location-Based Advertising as Spam
  • Restrictions on Collection of Location Data to Cost Marketers
  • Consumer Willingness to Share Location and Personal Data
  • Location Based Advertising: A Conceptual Review
  • Push Approach/Push Advertising
  • Pull Approach/Pull Advertising
  • LBA Ecosystem
  • Significant Aspects of LBA: The Three 'R's of LBA

FOCUS ON SELECT PLAYERS(Total 53 Featured)

  • Gamigo AG
  • Gimbal, Inc.
  • HERE Global BV
  • Foursquare Labs
  • Google AdMob
  • Gateway Group (Leap)
  • Emodo
  • Adux
  • Aislelabs
  • Factual Inc.
  • Captiveyes Group
  • Cequens
  • Grabb-It
  • GroundTruth
  • App Samurai Inc.

For more information about this report visit https://www.researchandmarkets.com/r/b8f2j0

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