[Latest] Global Out of Home Advertising Market Size/Share

Austin, TX, USA, Jan. 24, 2024 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled “Out of Home Advertising Market Size, Trends and Insights By Type (Billboards, Transit Advertising, Street Furniture, Digital Out-of-Home (DOOH), Others), By Purpose (Brand Awareness, Promotions and Sales, Others), By End User (Consumer Goods and Retail, Automotive Industry, Real Estate and Property Development, Entertainment and Media, Hospitality and Tourism, Financial Services, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” in its research database.

“According to the latest research study, the demand of global Out of Home Advertising Market size & share was valued at approximately USD 18.5 Billion in 2022 and is expected to reach USD 20.1 Billion in 2023 and is expected to reach a value of around USD 40.3 Billion by 2032, at a compound annual growth rate (CAGR) of about 8.1% during the forecast period 2023 to 2032.”

Click Here to Access a Free Sample Report of the Global Out of Home Advertising Market @ https://www.custommarketinsights.com/request-for-free-sample/?reportid=37075

Out of Home Advertising Market: Growth Factors and Dynamics

Digital Transformation and Innovation: The integration of digital technologies in out-of-home advertising, known as Digital Out-of-Home (DOOH), has been a significant growth factor. Digital screens, interactive displays, and dynamic content enable advertisers to create more engaging and targeted campaigns, attracting a broader audience.

Urbanization and Population Mobility: The increasing urbanization and growth of metropolitan areas contribute to higher foot and vehicular traffic, creating prime opportunities for out-of-home advertising. Advertisers target urban centres and transit hubs to reach a large and diverse audience.

Data-Driven Targeting: Advances in data analytics and audience measurement tools empower advertisers to analyse consumer behaviour, demographics, and preferences. This data-centric approach enables precise targeting, ensuring that ads are strategically displayed to the most relevant audience in specific locations and during optimal times.

Programmatic Advertising Integration: The integration of programmatic advertising in the out-of-home space has streamlined the purchasing process. Advertisers can leverage automated systems to acquire ad space, dynamically optimize campaigns in real time, and enhance overall efficiency. This makes out-of-home advertising more appealing and accessible to a broader spectrum of businesses.

Dynamic Content and Creativity: The capability to deliver dynamic and creative content in real time has introduced a new dimension to out-of-home advertising. Advertisers can customize messages based on factors like the time of day, weather conditions, or specific events, amplifying the relevance and impact of their campaigns.

Globalization and Standardization: The out-of-home advertising industry has seen globalization trends, with standardized formats and practices emerging across different regions. This standardization simplifies the planning and execution of global advertising campaigns, allowing multinational brands to maintain a consistent message across diverse markets.

Measurement and Analytics: The demand for better measurement and analytics tools has grown, enabling advertisers to assess the effectiveness of their out-of-home campaigns more accurately. Metrics such as foot traffic, dwell time, and audience demographics provide valuable insights, helping advertisers optimize their strategies for maximum impact.

Integration of Location Intelligence: The incorporation of location intelligence technology has become pivotal in out-of-home advertising. Advertisers can leverage geospatial data to understand the physical context of their target audience, allowing for more strategic ad placements. This integration enhances the effectiveness of campaigns by aligning them with the unique characteristics of specific locations, ensuring a more impactful and contextually relevant message delivery.

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Out of Home Advertising Market: Partnership and Acquisitions

In 2022, Hivestack unveiled a programmatic digital out-of-home (DOOH) marketplace in Malaysia. The platform has secured agreements with GroupM in 14 countries globally and initiated a live campaign in December 2021 with Posterscope, a company owned by Dentsu. This expansion reflects Hivestack’s growing presence in the dynamic DOOH advertising landscape.

In 2022, Google, the American multinational technology company, introduced digital out-of-home advertising within its Display & Video 360 ad planning tool. This allows users to buy screens in public locations like airports, stadiums, shopping centers, bus stops, elevators, and taxis, expanding advertising opportunities across diverse physical environments.

Report Scope

Feature of the Report	Details
Market Size in 2023	USD 20.1 Billion
Projected Market Size in 2032	USD 40.3 Billion
Market Size in 2022	USD 18.5 Billion
CAGR Growth Rate	8.1% CAGR
Base Year	2022
Forecast Period	2023-2032
Key Segment	By Type, Purpose, End User and Region
Report Coverage	Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope	North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options	Request tailored purchasing options to fulfil your requirements for research.

(A free sample of the Out of Home Advertising report is available upon request; please contact us for more information.)

Our Free Sample Report Consists of the following:

Introduction, Overview, and in-depth industry analysis are all included in the 2023 updated report.
The COVID-19 Pandemic Outbreak Impact Analysis is included in the package.
About 220+ Pages Research Report (Including Recent Research)
Provide detailed chapter-by-chapter guidance on the Request.
Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2023
Includes Tables and figures have been updated.
The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
Custom Market Insights (CMI) research methodology

(Please note that the sample of the Out of Home Advertising report has been modified to include the COVID-19 impact study prior to delivery.)

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Out of Home Advertising Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the Out of Home Advertising Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

Reduced Consumer Mobility: Lockdowns, travel restrictions, and social distancing measures during the pandemic led to a significant reduction in consumer mobility. With fewer people commuting and spending time in public spaces, the reach and effectiveness of out-of-home advertising were substantially diminished.

Event Cancellations and Venue Closures: Many events, concerts, and public gatherings were cancelled or postponed due to the pandemic. This resulted in a decreased demand for out-of-home advertising, especially in areas surrounding event venues and popular entertainment locations.

Economic Uncertainty and Budget Cuts: Businesses faced economic challenges during the pandemic, leading to budget constraints and a reduced willingness to invest in advertising. Many advertisers had to cut down on marketing expenditures, impacting the out-of-home advertising industry.

Adaptation to Digital Formats: The adoption of digital out-of-home (DOOH) advertising has accelerated post-COVID. Digital formats offer more flexibility, allowing advertisers to update content in real-time, respond to changing circumstances, and deliver dynamic and relevant messages to the audience.

Emphasis on Localized and Hyperlocal Campaigns: Advertisers are focusing on localized and hyperlocal campaigns to target specific geographic areas where restrictions may vary. This strategy helps in reaching the local audience effectively and aligning with the changing dynamics of each region.

Flexible and Dynamic Campaign Planning: Advertisers are now prioritizing flexibility in campaign planning to quickly adapt to evolving situations. Dynamic scheduling and content adjustments based on factors like real-time data, public sentiment, or health guidelines ensure that campaigns remain relevant and responsive.

Technology Integration for Data-Driven Decision-Making: Increased reliance on data analytics and technology allows advertisers to make informed decisions. By analysing audience behaviour, demographics, and location data, advertisers can optimize campaigns for maximum impact and ensure efficient spending of advertising budgets.

Emphasis on Health and Safety Messaging: Post-COVID, there is a heightened focus on health and safety messaging in out-of-home advertising. Advertisers are incorporating messages that reassure consumers about cleanliness, hygiene practices, and adherence to safety protocols.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Out of Home Advertising Market, with some challenges and opportunities arising from the pandemic.

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Key questions answered in this report:

What is the size of the Out of Home Advertising market and what is its expected growth rate?
What are the primary driving factors that push the Out of Home Advertising market forward?
What are the Out of Home Advertising Industry's top companies?
What are the different categories that the Out of Home Advertising Market caters to?
What will be the fastest-growing segment or region?
In the value chain, what role do essential players play?
What is the procedure for getting a free copy of the Out of Home Advertising market sample report and company profiles?

Key Offerings:

Market Share, Size & Forecast by Revenue | 2023−2032
Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends
Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions
Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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Out of Home Advertising Market – Regional Analysis

The Out of Home Advertising Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

North America: In North America, the Out-of-Home Advertising Market is witnessing a surge in programmatic buying, leveraging data for precise targeting. Innovations include the integration of augmented reality (AR) experiences in campaigns, providing interactive and immersive content to engage audiences effectively.

Europe: Europe is experiencing a trend towards sustainability in out-of-home advertising, with a focus on eco-friendly materials and energy-efficient displays. There is also an increased adoption of digital signage and real-time content updates to enhance the relevance and impact of campaigns.

Asia-Pacific: In the Asia-Pacific region, there is a notable emphasis on mobile integration in out-of-home advertising. The integration of QR codes, mobile payment options, and location-based targeting is on the rise, creating more interactive and personalized experiences for the diverse and tech-savvy population.

LAMEA (Latin America, Middle East, and Africa): LAMEA is witnessing a trend towards culturally relevant and hyperlocal campaigns. Advertisers are tailoring their messages to specific cultural nuances and preferences, utilizing local languages and imagery to establish a stronger connection with diverse audiences in these regions. Additionally, the integration of experiential marketing is gaining traction.

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Browse the full “Out of Home Advertising Market Size, Trends and Insights By Type (Billboards, Transit Advertising, Street Furniture, Digital Out-of-Home (DOOH), Others), By Purpose (Brand Awareness, Promotions and Sales, Others), By End User (Consumer Goods and Retail, Automotive Industry, Real Estate and Property Development, Entertainment and Media, Hospitality and Tourism, Financial Services, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” Report at https://www.custommarketinsights.com/report/out-of-home-advertising-market/

List of the prominent players in the Out of Home Advertising Market:

JCDecaux SA
Clear Channel Outdoor Holdings Inc.
Outfront Media Inc.
Lamar Advertising Company
oOh!media Limited
Ocean Outdoor Limited
Adams Outdoor Advertising
Fairway Outdoor Advertising
Exterion Media
APN Outdoor Group Limited
Ströer SE & Co. KGaA
CBS Outdoor (Now part of Outfront Media)
Primesight (Now part of Global)
Vector Media
Firefly
Others

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The Out of Home Advertising Market is segmented as follows:

By Type

Billboards
Transit Advertising
Street Furniture
Digital Out-of-Home (DOOH)
Others

By Purpose

Brand Awareness
Promotions and Sales
Others

By End User

Consumer Goods and Retail
Automotive Industry
Real Estate and Property Development
Entertainment and Media
Hospitality and Tourism
Financial Services
Others

Click Here to Get a Free Sample Report of the Global Out of Home Advertising Market @ https://www.custommarketinsights.com/report/out-of-home-advertising-market/

Regional Coverage:

North America

U.S.
Canada
Mexico
Rest of North America

Europe

Germany
France
U.K.
Russia
Italy
Spain
Netherlands
Rest of Europe

Asia Pacific

China
Japan
India
New Zealand
Australia
South Korea
Taiwan
Rest of Asia Pacific

The Middle East & Africa

Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of the Middle East & Africa

Latin America

Brazil
Argentina
Rest of Latin America

This Out of Home Advertising Market Research/Analysis Report Contains Answers to the following Questions.

What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
Who Are the Global Key Players in This Out of Home Advertising Market? What are Their Company Profile, Product Information, and Contact Information?
What Was the Global Market Status of the Out of Home Advertising Market? What Was the Capacity, Production Value, Cost and PROFIT of the Out of Home Advertising Market?
What Is the Current Market Status of the Out of Home Advertising Industry? What's Market Competition in This Industry, Both Company and Country Wise? What's Market Analysis of Out of Home Advertising Market by Considering Applications and Types?
What Are Projections of the Global Out of Home Advertising Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports?
What Is Out of Home Advertising Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
What Is the Economic Impact On Out of Home Advertising Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends?
What Are Market Dynamics of Out of Home Advertising Market? What Are Challenges and Opportunities?
What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Out of Home Advertising Industry?

Click Here to Access a Free Sample Report of the Global Out of Home Advertising Market @ https://www.custommarketinsights.com/report/out-of-home-advertising-market/

Reasons to Purchase Out of Home Advertising Market Report

Out of Home Advertising Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors.
Out of Home Advertising Market report outlines market value (USD) data for each segment and sub-segment.
This report indicates the region and segment expected to witness the fastest growth and dominate the market.
Out of Home Advertising Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region.
The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players.
The Industry's current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions.
Out of Home Advertising Market Includes in-depth market analysis from various perspectives through Porter's five forces analysis and provides insight into the market through Value Chain.

Reasons for the Research Report

The study provides a thorough overview of the global Out of Home Advertising market. Compare your performance to that of the market as a whole.

Aim to maintain competitiveness while innovations from established key players fuel market growth.

Buy this Premium Out of Home Advertising Research Report | Fast Delivery Available - [220+ Pages] @ https://www.custommarketinsights.com/report/out-of-home-advertising-market/

What does the report include?

Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Out of Home Advertising market analysis.

The competitive environment of current and potential participants in the Out of Home Advertising market is covered in the report, as well as those companies' strategic product development ambitions.

According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions.

For each segment mentioned above, actual market sizes and forecasts have been given.

Who should buy this report?

Participants and stakeholders worldwide Out of Home Advertising market should find this report useful. The research will be useful to all market participants in the Out of Home Advertising industry.
Managers in the Out of Home Advertising sector are interested in publishing up-to-date and projected data about the worldwide Out of Home Advertising market.
Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Out of Home Advertising products' market trends.
Market insights are sought for by analysts, researchers, educators, strategy managers, and government organizations to develop plans.

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