New Delhi, March 01, 2024 (GLOBE NEWSWIRE) -- Europe printing toners market is projected to generate a revenue of US$ 1.60 billion by 2032 from US$ 1.06 billion in 2023 at a CAGR of 4.65% during the forecast period 2024–2032.
The European printer toner market is a dynamic landscape where shifting consumer preferences, sustainability concerns, and technological innovation intersect. The competition is fierce with big-brand like HP, Canon, and Xerox all vying for market share among an array of compatible and remanufactured options. The growth in demand for toner can be traced back to the boom in e-commerce, home offices becoming more prevalent, businesses being more cost-conscious, and the region-wide push towards sustainability.
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Trends seen in the market also give a glimpse into its future path. Managed Print Services are booming as smart toner technologies begin their ascent to prominence. These new developments are showing customers that they can personalize their print jobs while remaining at an affordable price point. Western Europe countries currently hold the largest portion of the toner market although Eastern Europe is quickly catching up as their economies continue to grow. On top of this 85% of European businesses have embraced either compatible or remanufactured cartridges rather than continually purchasing original equipment manufacturers.
Key Findings in Europe Printing Toners Market
| Market Forecast (2032) | US$ 1.60 Billion |
| CAGR | 4.65% |
| By Production Technologies | Conventional Toners (66.72%) |
| By Resin Type | Polyester (70.19%) |
| By End Use | Packaging (39.86%) |
| Top Trends |
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| Top Drivers |
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| Top Challenges |
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Toner Innovation Unlocks New Markets and Sustainability Gains in Europe
The European printing toners market is primed for disruption through advancements in toner tech. As per Astute Analytica, developing toners that deliver better image quality, energy efficiency, and compatibility with new materials can unlock untapped markets and solve customer problems. A recent survey found that 45% of European companies would pay more for toners that produce bright, long-lasting prints. That’s a clear signal to push the envelope on photo quality — improving things like marketing materials, product packaging and high-value documents.
Apart from this, manufacturers in the region are exploring the potential of energy-efficient products. Toners that fuse at lower temperatures could shave off power consumption during print jobs — which 62% of small- and medium-sized businesses (SMBs) said mattered to them when surveyed across the EU. This aligns with bigger sustainability goals and could give customers a way to lower operating costs. The same goes for coming up with an all-material adhesive: Imagine printing on textiles, flexible packaging or ceramics; or even directly onto a finished 3D-printed object — this opens the door to customized products, industrial labelling applications and integration with other technologies.
Manufacturers in the printing toners market need not do it alone either. By working with “experts in materials science,” manufacturers can get their fingers on the pulse of innovation in printing tech overall. Out analysts say that incremental improvements won't cut it anymore as demands become more diverse in Europe’s evolving market.
Polyester Resins Dominate the Europe Printing toners market, To Contribute More than USD 1,148.25 Million by 2032
Polyester resins have solidified their position as the leading resin type in the European printing toners market. This segment's projected revenue of over USD 1,148.25 million by the end of the forecast period, coupled with its anticipated CAGR of 4.9%, signals continued growth and dominance. Polyester resins are great for European printing as they offer excellent image quality, color matching and resistance to smearing, fading and moisture. Therefore, polyester become highly sought for long-lasting prints that offer exceptional printing quality, which is desired by almost all businesses in any industry. It has been found that large numbers of buyers are preferring polyester resins due to their low melting point which means faster print speeds and energy savings. Perfect for operational efficiency and green printers. Moreover, compatibility with a wide range of substrates grants printers the versatility required to meet diverse customer needs.
Though pricing is an obvious factor in purchasing decisions, the benefits of polyester resins make them a sweet deal. European corporations and print service providers understand this proposition quite well. Most importantly, the ongoing development of polyester resins to be more biodegradable and sustainable will only increase their desirability to consumers who care about their environment.
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Packaging Industry is the Key End Users in European Printing toners market
The packaging segment within the European market demonstrates robust growth stemming from the region's sophisticated and evolving packaging needs. Its value of USD 429.99 million in 2023 and its significant projected CAGR of 4.91% highlight its potential for expansion.
The packaging segment of the European printing toners market is set to grow at a significant rate, as the continent’s packaging requirements continue to evolve and become more complex. The estimates of its current value and future CAGR both point towards the segment seeing some promising times ahead. Several factors within Europe’s market are interlinked and will drive this expansion. With e-commerce hitting new heights, there will naturally be an explosion in shipping-focused printing, demanding high amounts of toner for shipping labels, package tracking information and return addresses. Moreover, consumers and brands in Europe have been known to put high importance on quality packaging. Attention grabbing superior print finishes, intricate graphics and accurate color reproduction all need advanced toners to get their desired results, which paves the way for increasing demand for these products.
In addition to quality packaging, consumer preferences are now shifting towards sustainable packaging and personalisation on a large scale in the Europe printing toners market. This creates a dual challenge for manufacturers: they must develop toners that can reliably print on eco-friendly materials while supporting quick customised changes for smaller production runs. Success here could represent huge opportunities for those involved in the market already. Furthermore, Europe’s regulatory environment also plays into it all. As governments introduce new regulations regarding allergen information, detailed ingredient lists and tamper-evident seals among other things; durable print solutions that last long are required where toners play a critical role. Elsewhere there have been technological advancements especially with direct-to-shape printing which has created more possibilities with packaging design; such as printing on contoured and 3D-shaped objects instead of just flat ones.
Germany Generates Over 23% of Europe's Printing toners market Revenue
Germany is the largest consumer of printing toner in Europe thanks to its well-developed industrial base, which includes industries like automotive, pharmaceuticals, machinery, and chemicals. All of these industries have extremely high needs for printing technical documents, labels and control formats. Additionally, Germany is also a European e-commerce leader so it’s important that they print shipping labels and documentation for their packages on a large scale. Due to the amount of volume that they require, German businesses drivers strong demand for high-quality and reliable output. This drives demand for premium toners for their sharpness and accuracy along with being long-lasting. As a country, Germany also has strict environmental regulations and is currently focusing on sustainability further contributing to a growing market for remanufactured and eco-friendly toner options.
Germany is well-positioned in the Europe printing toners market as almost all of the leading brands have established their innovation hub in the country, which continues to push the development of advanced toner solutions further. The future looks bright for players looking to enter the German printing toners market. Wherein, the developing eco-friendly alternatives while still prioritizing image quality energy efficiency and new applications may offers lucrative growth opportunity.
Europe Printing Toners Market Key Players
- ACM Technologies
- Xerox Corporation
- Canon
- Epson
- HP Inc.
- IBM
- IMEX Co. Ltd.
- Konica Minolta
- Lexmark
- Panasonic
- Other Prominent Players
Key Segmentation:
By Production Technology
- Convectional toners
- Chemical toner
By Resin
- Polyester
- Styrene-Acrylic
- Specialty Polymers
By End Use
- Printing & Stationary
- Packaging
- FMCG
- Advertising and Branding
- Others
By Country
- UK
- Germany
- France
- Italy
- Spain
- Poland
- Russia
- Rest of Europe
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