Global Gift Card and Incentive Card Market Databook, 2024: Digitalization and Government Programs Driving the Market to Reach $717 Billion by 2028

Dublin, April 18, 2024 (GLOBE NEWSWIRE) -- The "Global Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2024 Update" report has been added to ResearchAndMarkets.com's offering.

The global gift card industry is expected to grow by 7.9% on an annual basis to reach US$555.8 billion in 2024. The industry will continue to grow over the forecast period and is expected to record a CAGR of 6.6% during 2024-2028. The market will increase from US$515 billion in 2023 to reach US$716.9 billion by 2028.



The gift card poised for strong growth over the medium term in the global market. Digital gift cards are projected to lead the sector growth amid rising digitalization and uptake of digital payments. The global market will receive growth support from government disbursement programs. In 2023, several local and regional government authorities launched gift card programs to support local businesses and underserved communities. The trend is projected to continue further in the global market in 2024.

Gift card platforms are launching new features to elevate customer experience. The trend of strategic partnerships to launch new gift card products is also projected to gain momentum in 2024. Gift card businesses are also expected to seek acquisition opportunities in global and regional markets to expand presence as part of their strategy to drive revenue growth over the medium term. Overall, the publisher maintains a strong growth outlook for the global gift card market over the next three to four years.

Government disbursement programs are aiding the growth of the global gift card market

Globally, several local governments have announced gift card disbursement programs. These programs aim to revive economic growth and support local businesses. Miconex, the Scotland-based fintech firm, reported that the local gift card programs are driving spending in high streets and downtown areas across several markets including the United Kingdom. In 2023, sales from Miconex's local gift card programs in the United Kingdom, Ireland, Canada, and the United States reached £12.4 million. In 2024, the trend of supporting local businesses seems to be growing even stronger, with a 69% increase in local gift card sales compared to the previous year.

• The number of locations offering local gift card programs with Miconex's support surpassed 200 in 2023, marking a significant growth compared to the year before. Additionally, 26 new towns, cities, and downtown areas joined the trend by launching their own local gift card programs. These initiatives are not only meeting the regional demand for gift cards but also providing a way for communities to encourage spending at independent and national brick-and-mortar stores across various sectors.
• Notably, the Aberdeen Gift Card and the ShopLK Gift Card were among the most successful local gift card programs in the United Kingdom and Ireland, respectively. In Canada, Selkirk Chamber's program gained strong popularity, whereas in the United States, York Chamber's program took the top place. According to Miconex's report, 33% of consumers end up spending between 100% to 125% more than the actual value of the gift card when they use it to make purchases in the United Kingdom.

This means that gift cards often encourage people to spend more than they initially planned, especially in the UK where a significant portion of users tends to exceed the card's value by a substantial margin. The retail sector emerged as the most popular category for redeeming local gift cards in the United Kingdom. Among the top national retailers where these cards were used were Primark, M&S, Boots, Argos, TK Maxx, Next, Sainsbury's, John Lewis, Dunnes Stores, and Aldi. Additionally, new national retailers such as Co-op, Smyths Toys, and Lidl also jumped on board, participating in the local gift card programs, which contributed to supporting the local economy.

Gift platforms are launching new and innovative features to elevate customer experience

With the rising competition in the fast-growing gift card market, firms are innovating with their platforms to elevate customer experience. The launch of new features is part of the firm's strategy to accelerate revenue growth.

• Givex, one of the leading global gift card providers, launched Digital Ecommerce Module in October 2023. The feature aims to improve customer experience by allowing them to customize gift cards. Consumers can add video and animate their e-gift card deliveries with a personal touch. The digital gift cards are also compatible with wallets such as Apple Pay and Google Pay, making transactions more convenient.
• Tbay, the Singapore-based global gift card platform, announced the launch of Quick Sell Mode in December 2023. The new feature has been designed to make card transactions faster. The firm seeks to reduce the gift card transaction time by at least 20% with the introduction of Quick Sell Mode. In the recent past, the firm has introduced a series of measures that have been specifically designed to make gift card transactions safer.

In 2024, the analyst expects the online gift card marketplace to further launch such innovative features aimed at improving customer experience and confidence. This will subsequently support the adoption of the payment tool while driving the broader industry growth over the next three to four years.

The global gift card industry has recorded steady growth amid the rising investment from leading players such as Blackhawk Network and InComm Payments in the sector. This coupled with the rise of innovative fintech firms has also supported the growth of the gift card sector around the world. With the demand for gift cards expected to further rise among consumers and corporates, the publisher expects these players to further boost their investment in the segment and also forge strategic alliances to drive their growth.

This bundled report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

This title is a bundled offering, comprising 1 global, 5 regional and 20 country reports:

• Global Report - Global Gift Card and Incentive Card Market Intelligence (Databook)
• Regional Report 1 - North America Gift Card and Incentive Card Market Intelligence (Databook)
• Regional Report 2 - Europe Gift Card and Incentive Card Market Intelligence (Databook)
• Regional Report 3 - Latin America Gift Card and Incentive Card Market Intelligence (Databook)
• Regional Report 4 - Middle East & Africa Gift Card and Incentive Card Market Intelligence (Databook)
• Regional Report 5 - Asia Pacific Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 1 - Argentina Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 2 - Australia Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 3 - Brazil Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 4 - Canada Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 5 - China Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 6 - France Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 7 - Germany Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 8 - India Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 9 - Indonesia Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 10 - Italy Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 11 - Kenya Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 12 - Mexico Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 13 - Nigeria Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 14 - Philippines Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 15 - Russia Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 16 - South Africa Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 17 - Thailand Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 18 - United Arab Emirates Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 19 - United Kingdom Gift Card and Incentive Card Market Intelligence (Databook)
• Country Report 20 - United States Gift Card and Incentive Card Market Intelligence (Databook)

Scope

Total Spend on Gifts

• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments

• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment

• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size

• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer

• By Functional Attribute
• By Occasion

• • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other

• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics

• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer

• By Functional Attribute
• By Occasion

• • Employee Incentive
  • Sales Incentive
  • Consumer Incentive

• By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Gift Card Sales Estimates by Key Retailers

Reasons to Buy

• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2019-2028) for gift cards and incentive cards.
• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
• Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.

Key Attributes

Companies Featured

• 5M
• 7-Eleven
• 99 Speedmart
• A101
• AB
• Abdullah AlOthaim Supermarket
• Action
• Aeon
• Aeon Big
• Al Nahdi
• Al Raya
• Albert Heijn
• Al-Dawaa pharmacies
• Aldi
• Alfa Midi
• Alfamart
• Alibaba (China inc. all brands)
• Alkosto
• Amazon
• Amazon (Cloudtail + Appario)
• Apotek 1
• Apple
• Ara
• Arcelik
• Argos
• ASDA
• Auchan
• Belle (All brands)
• Biedronka
• Big basket
• Big C Extra
• Big C Supercenter
• Big W
• BigBazaar
• Billa
• BIM
• Boxer
• Bunnings
• Bunnpris
• Carrefour
• Carrefour Hypermarket
• Carrefour Market
• Carulla supermarkets
• Centra
• Central
• Changomas
• Checkers - All Brands
• Choithrams
• CJ Mall
• Clicks
• Cohen Sales Warehouses Ltd
• Coles
• Colruyt
• Conad
• Consum
• Cool Blue
• Coop Extra
• Coop Obs!
• Coop Supermarket
• Coop Supermarkets
• Cora
• Coto Supermercado
• Countdown Supermarkets
• Courts
• CRAI
• Croma
• Cruz Verde
• CU
• Dagli`Brugsen & Lokalbrugsen
• Daiei
• Danube
• Delhaize
• Denner
• DIA
• DIA Market
• Digitec Galaxus
• Dino
• Dirk
• Dis-Chem Pharmacy
• Disco
• dm
• D-Mart
• Dubai Duty Free
• Dunnes Stores
• E.Leclerc
• Easy Cencosud
• Edeka
• El Corte Ingles
• Elgiganten
• Elkjop
• emart
• Erafone
• Eroski
• Esselunga
• Euronics
• Eurospin
• Exito hypermarkets
• FairPrice
• FairPrice Finest
• FairPrice Shop
• FairPrice Xtra
• Fakta
• Falabella
• Famila
• Farmers Trading Company Ltd
• Fathalla
• Fotex
• Four Square
• Galaxias
• Giant
• Global house
• Gourmet Market
• Gruppo SUN - All Brands
• Guardian
• Harvey Norman
• Hemkop
• Hero
• Himart
• Hofer
• Homeplus Hypermarket
• HomePro
• Hypermart
• HyperPanda
• ICA Kvantum
• ICA Supermarket
• IGA
• Ikea
• Indomaret
• Intermarche
• Intermarche Super
• Ipercoop
• Japan Consumers Cooperative Union
• Japan Consumers Cooperative Union - Hypermarket
• Jarir
• JB Hi-Fi
• JD.Com
• Jumbo
• Jumbo Cencosud
• Jysk Nordic
• Kaufland
• kazyon
• K-Citymarket
• Kheir Zaman
• Kiwi
• K-Market
• Kmart
• Kotsovolos
• K-Rauta
• Kruidvat
• K-Supermarket
• K-Tronix
• Kvickly
• La Anonima
• Landi
• Lawson - Other (Franchises)
• LC Waikiki
• Leroy Merlin
• Lider Express
• Lider Hiper
• Lidl
• Life
• Lotte Department Store
• Lotte Mart
• Lulu
• Manor
• Marks & Spencer
• Masoutis
• Matahari Department Store
• Max
• Maxi ICA Stormarknad
• Maxvalu
• Media Expert
• Media Markt
• Mega Ba'ir
• Meny
• Merav - Mazon Kol
• MercadoLibre
• Mercadona
• Mercury Drug
• MerkurMarkt
• Metro Market
• Migros
• Mitre 10
• MM
• MMM
• Morrisons
• MPREIS
• Mr. D.I.Y.
• MRP
• My Market
• Netto
• Netto Marken
• New City Commercial Corporation Mall
• New World
• NewCore Outlet
• Okay
• Olimpica
• Olive Young
• Omar Effendi
• Onninen
• PAK`nSAVE
• Panda
• Paris Cencosud
• Penny
• Pep
• Pepco
• Pick n Pay
• Plus
• Primark
• Prisma
• Puregold Price Club
• qoo10
• RadioShack
• Ragab Sons
• Rami Levy
• Reliance Digital
• Reliance Digital Express Mini/Jio
• Reliance Fresh
• Rema 1000
• REWE
• Ripley
• Robinsons Supermarket
• RT Mart
• RTV Euro AGD
• Rustan's Supermarket
• Sainsbury's
• Samsung
• Santa Isabel Cencosud
• Savemore
• Seiyu (Hypermarket)
• Sharaf DG
• Sheng Siong
• Shoprite
• Shufersal Deal
• Siam Makro
• Sklavenitis
• SM Hypermarket
• SM Supermarket
• S-market
• Sodimac
• Sodimac Homecenter
• Sok
• Souq
• Spar
• Spinneys
• Sport 2000
• Stokrotka
• Stora Coop
• Super Brugsen
• Super Indo
• Super U
• Superbodega Acuenta
• Super-Pharm
• Supervalu
• Systembolaget
• Tanishq
• Target
• Tesco
• Tesco Extra
• Tesco Hypermarket
• Tesco Superstore
• The SM Store
• The Warehouse
• Tiv Taam
• Tokmanni
• Tops market
• Transmart Carrefour
• Unimarc
• Unimart
• Vea
• Verkkokauppa
• Victory
• Vip.com
• Volg
• Waitrose & Partners
• Watsons
• Willys
• Woolworths Supermarkets
• Woolworths Food
• Wumart Superstore
• Yesh
• Yeynot Bitan
• Yodobashi
• Yonghui Superstores Group
• Zara

For more information about this report visit https://www.researchandmarkets.com/r/mceogk

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• Global Gift Card and Incentive Card Market