What Eliot Spitzer Can Teach Us About PR
April 15, 2005 15:51 ET | DeMartine Group
WESTPORT, Conn., April 15, 2005 (PRIMEZONE) -- We all could learn a thing or two about PR from a guy named Eliot Spitzer. Try this simple PR effectiveness test: Google Eliot Spitzer, New York's...
Have You Googled Your CEO Lately?
April 01, 2005 15:19 ET | DeMartine Group
WESTPORT, Conn., April 1, 2005 (PRIMEZONE) -- At about the same time that the noun "Google" evolved into the verb "to Google," the ever-evolving Internet created a new problem for senior executives...