ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
April 03, 2013 10:00 ET
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ReachForce
AUSTIN, TX--(Marketwired - Apr 3, 2013) - ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to...
Optimizing the Marketing-to-Sales Lead Lifecycle
April 12, 2011 10:00 ET
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Aberdeen Group
BOSTON, MA--(Marketwire - Apr 12, 2011) - The ability to deliver effective marketing programs that drive greater quantity and higher quality of leads is critical to produce results with customers and...
Aberdeen Group Launches Advantage.Aberdeen.com
January 20, 2011 11:00 ET
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Aberdeen Group
BOSTON, MA--(Marketwire - January 20, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the launch of Advantage.Aberdeen.com, a Web destination providing technology marketers...
Crossing the Chasm With Automated Lead Management
February 24, 2010 16:00 ET
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Aberdeen Group
BOSTON, MA--(Marketwire - February 24, 2010) - Automated lead management technology can help
identify prospects with a higher propensity to purchase based on individual
behavior that is pre-defined...
Crossing the Chasm With Automated Lead Management
February 09, 2010 11:00 ET
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Aberdeen Group
BOSTON, MA--(Marketwire - February 9, 2010) - Automated lead management technology can help
identify prospects with a higher propensity to purchase based on individual
behavior that is pre-defined in...
B2B TeleServices: The 2009 Buyer's Guide
December 10, 2009 10:00 ET
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Aberdeen Group
BOSTON, MA--(Marketwire - December 10, 2009) - Top performing sales organizations are meeting
the challenges of increasing the quality of incoming leads, as well as the
overall size of their...
Stop Revenue Leakage With Lead Lifecycle Management Practices
September 08, 2009 10:00 ET
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Aberdeen Group
BOSTON, MA--(Marketwire - September 8, 2009) - Aberdeen
Group, a Harte-Hanks Company (NYSE: HHS) and the leading provider of
fact-based market research on marketing automation and automated...
Prevent a Leaky Sales Pipeline With Lead Lifecycle Management
August 06, 2009 10:00 ET
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Aberdeen Group
BOSTON, MA--(Marketwire - August 6, 2009) - A recent study, "Lead Lifecycle Management: Building a Pipeline
that Never Leaks," conducted by Aberdeen Group, a Harte-Hanks Company
(NYSE: HHS), explores...