Multimedia Wire |
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Photo Release combines two of the most powerful photo distribution channels in reaching newspapers, magazines, trade publications and journalists. The centerpiece of the distribution is AP Photo Express, one of the world's largest photo networks. AP Photo Express reaches some 1200 US newspapers and is transmitted directly into the publication's digital darkroom. There is no more efficient and cost effective method to reach US newspapers than AP Photo Express. AP Images also has been added to Photo Release. AP Images is an archival service hosted by the Associated Press that serves more than 25,000 journalists throughout the globe. With AP Images your photos will always be available to the media 24/7. In addition to AP Photo Express and AP Images, your photo is also available via GlobeNewswire's website at http://www.globenewswire.com.
These are all "Add On" services, meaning they must be purchased in conjunction with press release distribution services. The prices below are in addition to the price of the selected press release distribution option.
Photo Release - Basic
- $100 per photo
- Archived on GlobeNewswire.Com
- URL placed in text of press release
- Insert into Press Release text on GlobeNewswire.Com
Photo Release - Standard
- $300 per photo
- All features of Photo Release - Basic, plus
- Distributed to 1,500 newspapers via AP Photo Express
- Embedded with Press Release text on other sites (AOL, Investopedia, more to come)
Photo Release - Plus
- $400 per photo
- All features of Photo Release - Standard, plus
- Embedded on Yahoo! Finance (an EPR)
- Distributed to NewsCom, a major photo archive service
EPR
- $100 per release
- Graphic is embedded in the release on Yahoo! Finance
Times Square Tower
- $150 per release
- Primary Logo is displayed on Times Square Tower
- A photo of the Logo and release on the tower is provided
File Archive
- $150 per file
- Graphics such as graphs and maps are archived
- The URL to the graphic is placed inside the release
Additional Media
- $50 per file
- PDF, Slides or Word Documents are attached to the release
Logo Services
I. Company Logo
- Free
- Hi res version of company logo archived
- URL inserted in the release
- Thumbnail appears on GNW website above the release
II. Product Logo
- $50 per logo
- Hi res version of product logo archived
- URL inserted in the release
- Thumbnail appears on GNW website above the release
Video Release - Basic
- $125 per video
- Upload to YouTube
- Embed in press release
Video News Release - Standard
- $395 per video
- Convert MPEG-2 Video into Streaming Video via Flash Player
- Embed in press release
- Embed link allows sharing on social media networks
- Flash player can be branded with company logo (coming soon!)
- Usage: 2,500 views and 3 month archive.
- Overage: $250 for each additional block of usage (2,500 views or 3-month archive)
Video News Release - Plus
- $600 per video
- All features of Video Release - Standard, plus:
- Distribution of Broadcast Quality MPEG Video to Registered Media Outlets
(B-roll download, see specs below)
- Yahoo EPR "Video Release" image, with links to globenewswire.com (if requested)
- Upload to YouTube (if requested)
- Usage: 2,500 views, 150 broadcast quality downloads, 3 month archive
- Overage: $400 for each additional block of usage
(2,500 views or 150 downloads or 3-month archive)
Audio Release - Standard
- $295 per audio clip
- Convert MP3 (or other audio file) in Streaming Audio via Flash Player
- Insert into Press Release text on GlobeNewswire.Com
- Embed link allows sharing on social media networks
- Flash player can be branded with company logo (coming soon!)
- Static image displayed on Streaming Flash Player (if requested)
- Usage: 2,500 plays and 3 month archive
- Overage: $250 for each additional block of usage
(2,500 views or 3-month archive).
Audio Release - Plus
- $500 per audio clip
- All features of Audio Release - Standard, plus:
- Distribution of Broadcast Quality MP3 (see specs below)
- Yahoo EPR "Audio Release" image, with links to globenewswire.com (if requested)
Photo Album
- $400 per photo album
- Up to 6 photos, displayed in small photo gallery
- Inserted into Press Release text on GlobeNewswire.Com
Access Reports
- Press Release Page Views
- Photo Videos
- Hi-Res Photo Downloads
- Streaming Audio/Video Plays
- Broadcast Quality Audio/Video Downloads
MPEG-2 Video Spec:
- Duration: 1-2 minutes is typical; maximum of 3 minutes.
- Video Size / Aspect Ratios
- 640 x 480 with a 4:3 aspect ratio
- 720 x 480 with a 16:9 aspect ratio
- Frame Rate: 29.97
(sometimes referred to 30 frames per second, but 29.97 is the actual number)
- File Size: 50 - 60 Mbytes is typical; maximum is 100 Mbytes.
- Bitrate: 3.5 - 6.0 Mbps is typical; maximum of 8 Mbps.
FAQs & Examples
AP Photo Express - Photo/Graphics delivered electronically to 1200 U.S. newspapers, wire services and other media through this unmatched distribution network. (See Distribution List)
*AP Photo Express requires the photos to be at least 200 dpi resolution. AP Images - This archival service is available to some 25,000 journalists and hosted by the Associated Press, the world leader in news photo distribution.
AOL Money & Finance - Your photo or logo is embedded in your release on AOL Money & Finance
Yahoo! Placement - With photo plus, your photo or graphics is embedded in your release on the Internet's most powerful news portal.
Photo/Graphics:
The photo/graphic is archived in GlobeNewswire's database where a high-res version is available for download.
URL in Wire Release: The URL of the archived photo is transmitted as part of the news release - making it available to millions of potential viewers on the Internet
Caption: Each photo or graphic may include a caption.
Newscom - A leader in providing publishers with high-quality content from a wide variety of global sources. Established in 1985, NewsCom is accessed by thousands of journalists around the world.
Yahoo! Placement - Your photo or logo is embedded in your release on the Internet's most powerful news portal
AOL Money & Finance - Your photo or logo is embedded in your release on AOL Money & Finance
Link to a graph, a map or a graphic from your release. The file is archived on our server and a link to the file is inserted in the release. The thumbnail of the file appears in the body of the release on GlobeNewswire's News page.
