Retail Investor Targeting FAQs
What is Retail Investor Targeting?
Retail Investor Targeting pushes your company's Breaking News Update directly onto an individual investor's internet browser at the exact moment they are online researching your peers, competitors, industries and related channels. This assures your news directly reaches truly active and interested retail investors at the moment of highest impact... while they are actively researching specific investment opportunities.
How does it work?
Simply, investors are targeted based on their research activity while visiting any one of over 200 online financial and investment websites, online newspapers, magazines and other pertinent portals.
Specifically, we pair up an online investor's research queries - by sector- with your ticker. When a ticker within your sector is researched, your Breaking News Update is automatically displayed onto their browser.
What portals does Retail Investor Targeting reach?
Currently, there are over 200 online financial and news portals including Forbes, The Economist, MorningStar, Kiplingers and large metropolitan newspaper websites IE: the Los Angeles Times.
Why is it effective?
Investors are more likely to notice and remember company news that is dynamic, highly visual and directly related to their real-time stock research. Unlike passive online marketing that depends upon investors finding you, Retail Investor Targeting finds them - proactively pushing your Breaking News Update to the right investor at the right time.
Why target retail investors now?
Shareholder confidence begins on Main Street. Telling your story directly to retail investors assures that your key communications and financial brand does not carry the current doubts that many individual investors feel towards financial institutions.
How much does Retail Investor Targeting cost?
Retail Investor Targeting is sold in a "pay-per-view" model. Pricing is dependent on how many investors view your Breaking News Update.
| Package |
Views |
Price |
| Basic |
500 |
$150 |
| Bronze |
1,250 |
$325 |
| Silver |
2,500 |
$550 |
| Gold |
5,000 |
$1,000 |
How do I add Retail Investor Targeting to my press releases distribution?
When you submit your press release to GlobeNewswire, you can simply select the number of retail investors you would like your Breaking News Update to reach. Pricing is dependent on how many investors view your Breaking News Update.
Can the Retail Investor Targeting be blocked?
Yes. Retail Investor Targeting Communications can be blocked if the investor sets browser cookies and other settings to filter content properly, so browser's cookie setting can interrupt the delivery - however as our Retail Investor Targeting network is comprised of recognized and trusted financial portals, most investors allow cookies from these sites. Blocked communications are recognized and not billed to service delivery.
I went to a portal and entered a peer ticker but did not receive my Breaking News Update. Why not?
On any given day, our Retail Investor Targeting touches 90,000 investor research activities. The frequency of your Breaking News Update within each of our 200 portals is dependent on your distribution choice and our proprietary distribution algorithm. All Breaking News Update campaigns are carefully tracked and validated.
What do analytics track and how are they valid?
Internal and third party tracking analytics are used that reside inside and outside of our servers so all Breaking News Update delivery statistics are authenticated twice.
Statistics track how many investors viewed the Breaking News Update, how long they viewed, what specific information they viewed and where the targeted investors reside geographically.
What options and upgrades are available?
Retail Investor Targeting can be customized per your exact outreach strategies with custom defined targeting campaigns: cap-size, specific peer and competitor ticker research. You can also include deeper content and interactivity, including:
- Client provided video
- Embedded public media video: interviews, news stories, sector based trend stories
- Investor contact information opt-in for direct email and hardcopy investor kit communication
Please speak with your GlobeNewswire sales representative for details.
