Podcasting is tipping into the mainstream. Edison Research estimates that 22% of Americans (62 million U.S. people 12+) listen to podcasts weekly and 32% of Americans (90 million U.S. people 12+) listen monthly. When plotted on Rogers’ Diffusion of Innovation graph, podcasting trends towards the mainstream.
Podcasting is tipping into the mainstream. Edison Research estimates that 22% of Americans (62 million U.S. people 12+) listen to podcasts weekly and 32% of Americans (90 million U.S. people 12+) listen monthly. When plotted on Rogers’ Diffusion of Innovation graph, podcasting trends towards the mainstream.