“Political marketers want their paid media to have the visceral effect of television and video, but with the addressability, effectiveness and automation available in digital channels,” said Grace Briscoe, vice president of candidates and causes, Centro. “With many Americans staying home more for safety reasons, and with turbulent issues including race relations, a recession, and COVID-19 creating digital content waves, political operatives are grappling with an unwieldly mix of digital elements pivotal in swinging a vote.”
“Political marketers want their paid media to have the visceral effect of television and video, but with the addressability, effectiveness and automation available in digital channels,” said Grace Briscoe, vice president of candidates and causes, Centro. “With many Americans staying home more for safety reasons, and with turbulent issues including race relations, a recession, and COVID-19 creating digital content waves, political operatives are grappling with an unwieldly mix of digital elements pivotal in swinging a vote.”