“Digital advertising professionals are confirming the inevitable wave of agencies and marketers shifting programmatic advertising to in-house teams, which they would need to intertwine with direct-to-vendor RFPs and insertion orders that remain a key part of ad-buying responsibilities,” said Katie Risch, EVP of customer experience, Centro.
“Digital advertising professionals are confirming the inevitable wave of agencies and marketers shifting programmatic advertising to in-house teams, which they would need to intertwine with direct-to-vendor RFPs and insertion orders that remain a key part of ad-buying responsibilities,” said Katie Risch, EVP of customer experience, Centro.