“Eliminating fraudulent actors is critical to the success of the entire digital media supply chain,” said Shawn Riegsecker, CEO of Centro. “Centro continues to invest in fraud mitigation technology and closely partners with leading industry initiatives such as those of the IAB to ensure that users of Basis and all other DSPs feel safe and confident when buying digital advertising programmatically.”
“Eliminating fraudulent actors is critical to the success of the entire digital media supply chain,” said Shawn Riegsecker, CEO of Centro. “Centro continues to invest in fraud mitigation technology and closely partners with leading industry initiatives such as those of the IAB to ensure that users of Basis and all other DSPs feel safe and confident when buying digital advertising programmatically.”