BOSTON, MA--(Marketwire - June 18, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), announced today the top
performing vendor rankings in its "
The Business Intelligence: Reporting &
Analytics (BIRA) AXIS™ Report." Aberdeen's AXIS™ is a report that
provides a competitive intelligence perspective that allows organizations
insight into the technology providers that helped leading companies achieve
superior performance. The research showcases which vendors enabled client
success based on the value delivered and the ability of the vendor to
support and service its clientele. According to John Pearson, VP Competitor
Intelligence Products for Aberdeen, "The 32-page vendor assessment is based
on two key dimensions: first, Aberdeen aggregated top performance of
companies in the target marketplace based on 2,904 primary surveys
conducted typically over the past eighteen months; and second, Aberdeen
conducts a vendor readiness assessment which includes evaluation of
responses to a standardized vendor questionnaire, analyst briefings, public
records and customer interviews."
"The Business Intelligence: Reporting & Analytics (BIRA) AXIS™ Report"
is authored by David Hatch, Vice President & Group Director, Aberdeen.
Hatch defines "business intelligence (BI): reporting & analytics" as a
combination of disciplines, processes, and technology that enables a
company to collect, assemble and deliver data and information to
stakeholders when, how and where they need it. "BI reporting and analytics
initiatives are supported by a range of solutions within the Business
Intelligence (BI) software market. These solutions provide visibility into
both strategic and operational activity via information that allows its
users to manage decisions and actions that ultimately affect company
performance," says Hatch. He explains, "The goal of Aberdeen's AXIS report
on (BIRA) is to educate end user organizations on the different solution
providers and their effectiveness toward helping customers address the
strategic, operational and predictive information needs of decision
makers."
According to Aberdeen's findings after evaluating 27 BIRA vendors, the
solution providers offering the best combined Value Delivered and Market
Readiness scores include: TIBCO/Spotfire, Actuate, QlikTech, Microsoft and
Oracle.
Aberdeen Group's President Andrew Boyd reports that AXIS™ was developed
in response to requests from Aberdeen's 2.5+ million business readers
spanning 40 countries, including representation from 90% of the Fortune
1000. "Aberdeen's mission is clear as we take yet another step to educate
businesses to action by providing them with relevant and timely information
to make more informed decisions, understand efficient and effective ways of
accomplishing a task, and maximize their ability to gain competitive
ground," according to Boyd. "With AXIS™, Aberdeen provides a competitive
intelligence perspective that allows organizations to understand their
peers' experience with various service and product providers, and to
determine which are best positioned to help them achieve their goals."
According to Lauren McCollem, Director of Marketing for Dimensional
Insight, "The approach that Aberdeen has taken here is truly unique and
exceptionally valuable to the marketplace." With this new research in
hand, technology solution providers will be able to refresh their product
roadmaps to reflect market successes and business user demands, and educate
their market on how solutions impact customers' business results.
To obtain a copy of "The Business Intelligence: Reporting & Analytics
(BIRA) AXIS™ Report" visit:
http://axis.aberdeen.com/index.php/Information-Technology/vendor-rankings-research-bira-axis.html
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights
that drive decisions.
For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
John Pearson
Aberdeen Harte-Hanks
(617) 854-5301
john.pearson@aberdeen.com