BroadVision Announces Appointment of Key Executive to Lead New Global Business Development Initiatives

Enterprise Software Veteran Joins BroadVision as General Manager of Americas


REDWOOD CITY, Calif., April 8, 2010 (GLOBE NEWSWIRE) -- BroadVision, Inc. (Nasdaq:BVSN), a global provider of online commerce and business social networking solutions, today announced that it is welcoming Ralph Lentz as General Manager, North and South Americas.

Prior to joining BroadVision, Lentz served as Chief Operating Officer for HumanConcepts, a private, OnDemand (SaaS) company serving the Human Capital Management space. With his commitment to customer service and proven track record in the technology sector, he held the global responsibility of overseeing sales, channels, and customer support, and helped to initiate the company's shift from on-premise to SaaS. Prior to BroadVision, Lentz served as Vice President of Worldwide Sales at Macrovision, an enterprise software company specializing in the Digital Rights Management (DRM) space, where he implemented a worldwide sales automation (SFA/CRM) system. Previously, he was Senior Vice President at Computer Associates, a global enterprise software and services company, where he managed field sales, presales, consulting and marketing worldwide.

"The market for Enterprise Social Networking solutions is taking off and BroadVision is uniquely positioned to become the leader in the space," said Lentz. "I'm thrilled to be here to expand our world-class global sales force, partner channels, and the company's long-term commitment to excellent customer service."

"Ralph is a key addition to our team," said Dr. Pehong Chen, President and CEO of BroadVision. "Building upon our 16-years of experience in serving enterprise customers around the globe, the launch of Clearvale, our next-generation enterprise social networking solution, once again puts us at the forefront of e-business innovation. Ralph is joining BroadVision at a most exciting time, and with his invaluable expertise in the enterprise software and OnDemand industries he will play a vital role in engaging with our customers and enhancing our value proposition."

About BroadVision

Driving innovation since 1993, BroadVision (Nasdaq:BVSN) is an innovative provider of online commerce and business social networking solutions for organizations seeking to grow profitably by improving online business processes through invited participation and social interaction. Our solutions enables mission-critical e-business or next-generation organizations via business social network for global enterprises including Baker Hughes, Canon, Epson, Fiat, W.W. Grainger, Hilti, Iberia, Indian Railway, SINA, Sony, U.S. Navy, Vodafone, Xerox and more. Visit www.BroadVision.com for more details.

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