LAS VEGAS, Oct. 19, 2012 (GLOBE NEWSWIRE) -- ReachLocal, Inc. (Nasdaq:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced Mike Merrill, Director of Marketing, will be leading a breakout session at the DrivingSales Executive Summit on October 22nd, 2:00pm to 2:50pm, on "How to identify and leverage local influencers for dealership word of mouth."

Word of mouth marketing is one of the most trusted sources of online marketing today. Online influencers with targeted reach can help drive awareness for a dealership, new car launches and service initiatives using social media. But how does a dealership identify and enlist the right local influencers to make a splash using social media? How do they provide local influencers with the media materials and content to put a dealership in a positive light?

Attendees will learn how to:

  1. Recognize the importance of using local influencers;
  2. Understand how to identify the right influencers; and
  3. Create a system that makes it easy for the influencer to showcase the best content when describing their experience at a dealership or when test driving a car.

Mike Merrill, Director of Marketing for ReachLocal

"How to Leverage Local Influencers to Build Dealership Word of Mouth"

The Bellagio in Las Vegas, NV

Monday, October 22 from 2:00 - 2:50 p.m.

For more information on the events or to register, visit


Mike Merrill has more than 14 years of sales and marketing experience focused on social/online marketing and advertising for local businesses. Recognized by Fortune as a self-made social media master, Mike appears frequently on Dallas radio and television news programs, and as a writer for top tier marketing publications like MediaPost and iMedia Connection. Mike also speaks regularly at industry conferences such as the SxSW conference, Explore by Jason Falls and the Optimization Summit.

About ReachLocal, Inc.

ReachLocal, Inc.'s (Nasdaq:RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display retargeting (ReachRetargeting™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®) and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third-party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands and Japan. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.

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Media Contact:
ReachLocal, Inc.
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Vice President of Public Relations