MEDIA ALERT: Melissa Data Highlights Breadth of Data Quality Capabilities at Oracle OpenWorld

SAN FRANCISCO, CA--(Marketwired - Sep 19, 2013) -

WHAT:  
Melissa Data, a leading provider of contact data quality and integration solutions, is exhibiting at Oracle OpenWorld 2013, where the company will be highlighting its integrated data quality tools for Oracle -- a significant advance for database administrators (DBAs) building data quality rules in procedural language SQL (PL/SQL). 

HOW:  
With Melissa Data's natively-connected data quality tools, Oracle DBAs have access to a variety of data quality operations such as address cleansing, email verification, record matching and de-duping, and geocoding data. These capabilities also include international cleansing tools, allowing the scrubbing of address data from 240 countries around the world, ensuring accurate location and delivery coordinates for today's global business. This global data cleansing ability, combined with native implementation, is essential to fast and effective Oracle implementation. Users can choose from enterprise platforms or cost-effective API toolkits to meet specific performance and budget requirements.

WHY:  
Built in direct response to the needs of database administrators, Melissa Data's Oracle integration reduces costs and eliminates complexity for common, yet sophisticated data quality operations. Database administrators can access these data quality tools in an already familiar programming language, without the need for integration processes that place costly demands on precious technical resources.

WHEN:  
Sunday, Sept. 22^nd through Thursday, Sept. 26^th  
Exhibition hours vary; see complete agenda here.

WHERE:  
Oracle OpenWorld - Booth # 3642 Moscone West
Moscone Center, San Francisco

WHO:  
About Melissa
Data Since 1985, Melissa Data has specialized in contact data quality and address management tools. The products help organizations accurately capture and maintain customer contact data at the point of entry, ensuring accurate customer information across the enterprise. Melissa Data provides data validation software and services to more than 5,000 clients worldwide in retail, education, healthcare, insurance, finance, government, and other sectors. The company has offices in the US, Europe and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).