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Source : Global Market Insights, Inc

Online Video Platform Market to hit USD 3 Bn by 2026: Global Market Insights, Inc.

Europe online video platform market is estimated to hold above 23% share by 2026 owing to the extensive internet & cloud penetration in the region along with rise in developing innovative video platforms.

Selbyville, Delaware, Sept. 23, 2020 (GLOBE NEWSWIRE) --

Global Market Insights, Inc. has recently added a new report on online video platform market which estimates the global market valuation for OVP will cross US$ 3 billion by 2026. The increasing demand for creating and hosting online videos utilizing cloud-based technologies is expected to contribute significantly to market growth.

The increasing inclination toward diverse streaming solutions & services and growing popularity of digital media are expected to support the online video platform market growth. The advanced capabilities for easy uploading, organizing, and sharing of video content are fueling the demand for online video platforms. Online video platform helps in enabling secure video workflows including content creation and publication. In addition, it features video analytics to support marketing & communication processes.

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The video analytics segment to witness growth at a CAGR of above 18% from 2020 to 2026. The demand for advanced analytics from well-established enterprises has increased exponentially. The video analytics platform provides broadcasters & content managers with relevant information regarding the viewing pattern of the content. It helps enterprises to monitor live streaming data in real time. Additionally, it allows collection of consumer interactions along with KPI measurements from multiple media channels.

The User-generated Content (UGC) based online video platform is likely to register growth rate of over 20% during 2020 to 2026. This web-based SaaS platform enables enterprises to collect diverse media information generated by individuals such as images, posts, and videos. The content creators then use the aggregated data to build a video content for specific media channels. In addition, UGC is primarily leveraged by content managers to grow viewer interest and engagement with the video content.

The adoption of online video platform by content creators is increasing significantly and is projected to grow at 16% CAGR through 2026. The enterprise-wide demand for rapid creation of video content compatible with multiple platforms is driving the demand for online video creation platforms. These platforms feature in-built client data and templates for quick video content creation. Furthermore, due to extensive consumer internet traffic caused by video content, enterprises are leveraging advanced video platforms to gain the highest market share.

Browse key industry insights spread across 250 pages with 248 market data tables and 25 figures & charts from the report, “Online Video Platform Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:

Europe online video platform market is estimated to hold above 23% share by 2026. The extensive internet & cloud penetration in the region is fueling the online video platform market growth. In addition, the regional enterprises are developing innovative video platforms. For instance, in May 2020, Minute Media, a technology company based in the UK, launched Voltex Video, Video Publishing-as-a-Service solution. The solution comprises video technology tools to help enterprises enhance customer engagement and content reach. This launch helped the company to provide innovative solutions for content developers and media enterprises.

The companies operating in the market are focusing on providing innovative online video platforms for online festivals. For instance, in June 2020, Brightcove Inc. provided its innovative video technology platform to power the Tanglewood 2020 Online Festival. However, due to the current COVID-19 crisis, organizers decided to host the event online. The company enabled seamless music video content delivery through the leading video technology platform. Similarly, other market players are expected to offer advanced video platforms for supporting international online festivals.

Some major findings of the online video platform (OVD) market report include:

  • The growing demand for monetizing video content and expanding the video content reach along with customer engagement are supporting technology development in the market.
  • Growing consumption of online content during COVID-19 lockdown restrictions to support the market growth significantly.
  • North America is expected to hold a major market share for online video platform due to the advanced media & entertainment sector and rise in the use of social media platforms.
  • Asia Pacific is anticipated to witness exponential market growth throughout forecast timeline due to extensive adoption of video streaming services and growing smartphone penetration in the region.
  • Major players operating in the online video platform market are Akamai Technologies, Brightcove Inc., Ooyala Inc., YouTube.
  • Companies operating in the market are focusing on platform innovations and new product development.

Browse complete reports table of contents (ToC):

Partial chapters of report table of contents (TOC):

Chapter 3.    Online Video Platform Industry Insights

3.1.    Introduction

3.2.    Industry segmentation

3.3.    Impact of COVID-19 outbreak

3.3.1. Impact by region    North America    Europe    Asia Pacific    Latin America    Middle East & Africa

3.3.2. Impact by value chain

3.3.3. Impact by competitive landscape

3.4.    Technological evolution

3.5.    Industry ecosystem analysis

3.6.    Technology & innovation landscape

3.6.1. Video on Demand (VoD)

3.6.2. Over the Top (OTT) platform

3.7.    Regulatory landscape

3.7.1. North America    FCC Guidelines    Community Content Standards - Canada

3.7.2. Europe    General Data Protection Regulation    Broadcasting, media and entertainment law - Germany

3.7.3. Asia Pacific    National Administration of TV and Radio (NATR) – China    Code for Self-Regulation of Online Curated Content Providers

3.7.4. Latin America    ANCINE's Normative Instruction 95/2011 - Brazil

3.7.5. MEA    Nigeria Communications Act (2003)

3.8.    Industry impact forces

3.8.1. Growth drivers    Growing internet users across the world    Rising smartphone users across the globe    Increasing demand for online video marketing tools    Growing demand for online video content    Surging demand for video analytics tools

3.8.2. Industry pitfalls & challenges    Data security concerns    Strict government regulations regarding online video content

3.9.    Porter’s analysis

3.10.    PESTEL analysis

3.11.    Growth potential analysis

Chapter 4.    Competitive Landscape, 2019

4.1.    Introduction

4.2.    Company market share, 2019

4.3.    Competive analysis of major market players, 2019

4.3.1. YouTube

4.3.2. Akamai Technologies

4.3.3. Brightcove Inc.

4.3.4. Limelight Networks

4.3.5. Kaltura Inc.

4.4.    Competive analysis of other prominent vendors, 2019

4.4.1. Ooyala, Inc.

4.4.2. Comcast Technology Solutions

4.4.3., Inc.

4.4.4. Panopto

4.4.5. Endavo

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