Dublin, June 07, 2023 (GLOBE NEWSWIRE) -- The "Cross-Platform and Mobile Advertising: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
Global Cross-Platform and Mobile Advertising Market to Reach $918.2 Billion by 2030
The global market for Cross-Platform and Mobile Advertising estimated at US$205.9 Billion in the year 2022, is projected to reach a revised size of US$918.2 Billion by 2030, growing at a CAGR of 20.5% over the analysis period 2022-2030.
Search, one of the segments analyzed in the report, is projected to record a 20.3% CAGR and reach US$325.5 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Display segment is readjusted to a revised 23.6% CAGR for the next 8-year period.
The U.S. Market is Estimated at $49.9 Billion, While China is Forecast to Grow at 25.2% CAGR
The Cross-Platform and Mobile Advertising market in the U.S. is estimated at US$49.9 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$154.6 Billion by the year 2030 trailing a CAGR of 25.2% over the analysis period 2022 to 2030.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 14.5% and 18.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 18.4% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$230 Billion by the year 2030.
Looking Ahead to 2023
Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession.
Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced.
Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.
What`s New for 2023?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and Research Platform
- Complimentary updates for one year
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 310 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value (USD) in 2022 | $205.9 Billion |
| Forecasted Market Value (USD) by 2030 | $918.2 Billion |
| Compound Annual Growth Rate | 20.5% |
| Regions Covered | Global |
MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
- Advantages of Cross-Platform Advertising
- Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
- Digital Advertising Expenditure Worldwide in $ Billion for the Period 2018-2023
- Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
- Top Players in Digital Advertising Market Ranked by Digital Ad Revenues (in $ Billion) for 2019
- Cross-Platform Advertising Market: A Prelude
- Cross Platform and Mobile Advertising Market Heads for Giant Leap Forward
- Developed Markets Lead, Emerging Economies Spell Opportunities for Cross-Platform Advertising
- Competition
- Recent Market Activity
- Cross-Platform and Mobile Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
MARKET TRENDS & DRIVERS
- Vibrant Content Consumption Raises the Opportunity for Personal Ad-Targeting, Driving Cross Platform Advertising Market
- Rising Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
- Increasing Proliferation of Smartphones: Opportunity for Growth
- Expanding Mobile Internet and Advent of High Speed Mobile Network Technologies
- Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
- Smart TVs: An Important Platform for Cross-Screen Advertising
- Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
- Growing Use of Social Media Platforms: A Lucrative Opportunity for Cross-Platform Advertisers
- Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
- Mobile Advertising Companies Adopt Data-Driven Technologies
- Trend towards Mobile Apps: Potential for Cross-Platform Advertising
- Continuous Growth in Cross-Platform Video Advertising Market
- Digital/Mobile Video Ad Creatives: Percentage Breakdown of Creative Developed by Platform
- Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
- Cross-Platform Advertising in Automotive Industry
- Cross-Channel Advertising Hold importance for e-Commerce Market
- Content Management: A Critical Factor in Cross-Platform Advertising
- Technical Issues Present Challenges for Cross-Platform Advertising Market
- Consistency and Creativity Challenge Cross-Platform Campaigns
FOCUS ON SELECT PLAYERS(Total 39 Featured)
- Amobee, Inc. (USA)
- Cadent LLC (USA)
- Conversant LLC (USA)
- Google, Inc. (USA)
- InMobi (India)
- Microsoft Corporation (USA)
- PubMatic, Inc. (USA)
- RhythmOne, LLC (USA)
- TiVo Corporation (USA)
- Sizmek (USA)
- Tapad, Inc. (USA)
For more information about this report visit https://www.researchandmarkets.com/r/awqqjf
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