Hearst Television Statement on Impressions-based Currency for Local Broadcast TV
08 juin 2021 09h48 HE
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Hearst
NEW YORK, June 08, 2021 (GLOBE NEWSWIRE) -- Eric Meyrowitz, Senior Vice President, Sales, Hearst Television, released the following statement regarding the adoption of impressions-based selling and...
New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions
19 mai 2021 10h21 HE
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DISQO
GLENDALE, Calif., May 19, 2021 (GLOBE NEWSWIRE) -- Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to...
New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions
19 mai 2021 10h00 HE
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DISQO
GLENDALE, Calif., May 19, 2021 (GLOBE NEWSWIRE) -- Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to...
Semcasting Launches Activate: Self-Serve Identity Resolution, Audience Design and Attribution in an Integrated Platform
21 oct. 2020 09h00 HE
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Semcasting
Brings brand control to first-party audience onboarding using a federated user ID with better match rates and same-day time-to-market. NORTH ANDOVER, Mass., Oct. 21, 2020 (GLOBE NEWSWIRE) --...
Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard
14 juil. 2020 12h00 HE
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Wrapify
SAN DIEGO, July 14, 2020 (GLOBE NEWSWIRE) -- Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its...
Claritas and E Source Join Forces to Help Energy and Water Companies Create More-Powerful Marketing Campaigns Through Superior Customer Data
12 juin 2020 11h15 HE
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Claritas
Cincinnati, OH, June 12, 2020 (GLOBE NEWSWIRE) -- CINCINNATI, OH — June 12, 2020— Claritas, a leading data-driven company that helps organizations improve their marketing return on investment, and...
MNI Targeted Media Launches CannabX, a Programmatic Ad Exchange for the Cannabis Industry
14 avr. 2020 09h00 HE
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MNI Targeted Media Inc.
STAMFORD, Conn., April 14, 2020 (GLOBE NEWSWIRE) -- MNI Targeted Media Inc., a division of the Meredith Corporation and a targeted media strategy, planning and buying company, launched CannabX, its...
New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV
18 févr. 2020 10h30 HE
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Claritas
Cincinnati, OH, Feb. 18, 2020 (GLOBE NEWSWIRE) -- In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty...
Opturo Partners With Exchange Data International To Offer Firms Cost-Effective Robust Investment Analytics
05 déc. 2019 10h00 HE
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Opturo
Sarasota, FL, Dec. 05, 2019 (GLOBE NEWSWIRE) -- Opturo, a plug & play cost-effective portfolio analytics technology, announced today a new partnership with EDI, a leading global data provider. ...
PubPlus Certified As Snapchat Ads Partner
29 oct. 2019 12h00 HE
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PubPlus
TEL AVIV, Israel, Oct. 29, 2019 (GLOBE NEWSWIRE) -- PubPlus, the leading revenue attribution platform for content publishers, today announced that it has been certified as a Snapchat Ads Partner. ...