AdRoll’s Q1 2024 State of Digital Marketing Report Unveils the Recovery of CPM, with a 7% Uptick in December AdRoll's Q1 2024 State of Digital Marketing Report shows CPM's 7% uptick in December, hinting at recovery. Marketers plan increased spend for 2024.

Strategic Segmentation, Personalization and 33% Lower CPM Defend Against Holiday Shopping Challenges, AdRoll Reports AdRoll's Q4 2023 report reveals effective strategies for holiday marketing—utilizing segmentation, personalization, and a 33% lower CPM for optimal ROI.