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LOCAL BROADCAST TV EXPERIENCES RECORD VIEWING FROM ELUSIVE ADULTS 18-34 AS AMERICANS STAY HOME
25 mars 2020 16h48 HE | TVB
NEW YORK, March 25, 2020 (GLOBE NEWSWIRE) -- TVB, the not-for-profit trade association for local broadcast television, today announced results from an analysis of TV viewership during the COVID-19...
According to Viewers
According to Viewers, Streaming Drives Higher Engagement with Content and with Advertisements
25 juil. 2017 12h52 HE | Horowitz Research
Horowitz’ State of Viewing and Streaming report examines shifting viewing behaviors and the role of streaming in consumers’ video lifestyles NEW ROCHELLE, N.Y., July 25, 2017 (GLOBE NEWSWIRE) --...
To Win with Hispanic
To Win with Hispanics, There’s No One Size Fits All Approach, Horowitz Study Finds
26 juil. 2016 13h30 HE | Horowitz Research
NEW ROCHELLE, N.Y., July 26, 2016 (GLOBE NEWSWIRE) -- With over 55 million Latinos living in the U.S., the Hispanic audience is a highly sought-after market. U.S. Hispanics, though, are a diverse...
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The New Age of TV Viewing: Do You Trust Your Friends or Followers?
09 mars 2015 12h04 HE | University of Rochester
ROCHESTER, N.Y., March 9, 2015 (GLOBE NEWSWIRE) -- With 115.6 million television viewing homes in the US, watching a favorite program is nothing like it used to be. In the world of social media and...