WAYNE, Pa. Aug. 8, 2000 (PRIMEZONE) -- iMedium, the Web's premier enabler of visual e-business interactions, announces a partnership with Williams-Sonoma, Inc. (NYSE:WSM), the premier specialty retailer of high quality products for the home, to develop iMedium Visual Interaction Units or "VIUs" (pronounced "views") that will enhance Williams-Sonoma's extensive online presence.
"We are thrilled to be partnering with Williams-Sonoma to create a dynamic interactive experience for loyal Williams-Sonoma customers," said Brian Dooner, president and founder of iMedium. "Williams-Sonoma not only sets the standard for high quality cooking-related merchandise, but also for highly engaging and interactive web merchandising."
The campaign will launch in the late summer and will initially be sent to Williams-Sonoma's opt-in e-mail list. The e-mail will enable users to interact with images from the catalog, and will provide product information, recipes, and allow for contextual merchandising. The project involves cooperation between iMedium, Williams-Sonoma and Kana Communications.
"iMedium's technology is extremely flexible and will allow us to leverage our dynamic content for a rich and informative customer experience," said Shelley Nandkeolyar, vice president of eCommerce at Williams-Sonoma.
About Williams Sonoma
Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 341 retail stores, six mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, Pottery Barn Kids, Hold Everything and Chambers), and eCommerce Web sites at www.williams-sonoma.com and www.potterybarn.com. The company is headquartered in San Francisco.
About iMedium (www.imedium.com) Make your business visible (TM)
iMedium's technology platform delivers highly visual, intuitive Web interactions to business customers, prospects, and trading partners. An iMedium Visual Interaction Unit or "VIU" (pronounced "view") delivers informative, engaging, and efficient interactive end-user experiences. Businesses can now more effectively merchandise, advertise, contextually cross/up-sell and can service customers in a visual way - the way people interact with the world. VIUs also allow businesses to track customer interactions with products and related visual content.
Founded in 1999, iMedium is based in Wayne, PA, near the headquarters of its lead investor/incubator, Safeguard Scientifics. iMedium is a Safeguard Scientifics (NYSE:SFE) partner company. iMedium and VIU are trademarks of iMedium, Inc.
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CONTACT for iMedium, Inc.
Caroline Rustigian
K-Line Publicity
(415) 477-9391
cr@k-linepublicity.com
or
Contact for Williams-Sonoma, Inc.
Tracy Brown
Williams-Sonoma, Inc.
(415) 616 7975
tbrown@wsgc.com