Women First HealthCare Mourns the Passing of Board Member Anthony P. Maris


SAN DIEGO, March 27, 2001 (PRIMEZONE) -- Women First HealthCare, Inc. (Nasdaq:WFHC) announces with great sadness the passing of Board of Directors Member Anthony P. Maris on Monday, March 26, 2001. Mr. Maris was 67.

Mr. Maris joined Women First in September 1997 and served in a variety of leadership roles. He had been a Director of Women First since April 2000. Prior to joining Women First, Mr. Maris was CFO and Board Member at Roberts Pharmaceutical and at Hoffman-LaRoche.

"I have known Anthony, a cherished friend and mentor, since 1967," said Edward F. Calesa, Women First chairman, president and CEO. "He represented all that is good in his personal life, his values and his business ethics, and he was dauntless in his commitment to Women First. Anthony will be sorely missed, and our thoughts and prayers are with his family."

About Women First HealthCare, Inc.

Founded in 1996, Women First HealthCare, Inc. is a San Diego-based specialty pharmaceutical company. Its mission is to help midlife women make informed choices regarding their health-care needs and to provide pharmaceutical and lifestyle products to meet those needs. Women First is specifically targeted to women age 40+ and their clinicians. The Company's Pharmaceutical Division, which includes a nationwide team of experienced sales specialists, contacts primarily OB/GYNs and Nurse Practitioners with estrogen replenishment options-ORTHO-EST(r) Tablets and Esclim(tm) (estradiol transdermal system). The Consumer Business is responsible for Daily Difference(tm) dietary supplements, developed in consultation with Tufts University School of Nutrition Science and Policy, and the Company's line of self-care products available through its As We Change(r) national mail order catalog and Internet retailer, www.aswechange.com. Trialogue(tm), the Corporate Marketing Division, is responsible for providing access to Women First's network of opinion leaders and clinicians through strategic marketing programs for sale to major pharmaceutical companies. The Company's business strategy includes the acquisition and licensing of additional prescription products that support its mission. Further information about Women First can be found online at www.womenfirst.com.



            

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