SponsorClick Helps Sponsors Reach Youth Market With Action Sponsorships


NEW YORK, Aug. 23, 2001 (PRIMEZONE) -- SponsorClick announced today that a number of unique, action sports and adventure events (ice climbing, kite surfing, skate boarding, parachuting, rowing and more) have recently registered. These opportunities are located all over the world and are aimed at the youth market.

There is a growing trend among sponsors who want to reach the youth market to seek out original opportunities in order to increase brand awareness, improve corporate image and differentiate themselves from the competition. Traditional sports such as basketball no longer suffice but rather opportunities that involve a high level of risk, like snowboarding, often appeal to a young market.

Leanne Mercer, Client Services Manager at Masev Communications Inc., a premiere youth lifestyle marketing organization, comments, "When targeting the youth market, conventional ways no longer work. To be successful it's imperative to reach them on their level."

SponsorClick's database holds the following examples:

1) Ice-Climbing World Cup -- Death-defying world champion ice-
    climbers risk their lives to scale 40+ meter ice-structures in 
    Italy, France, Russia and Austria. 

 2) The Wings of Titicaca -- Kite surfing takes on a whole new 
    dimension when three adventurers take the plunge on Lake Titicaca,
    the world's highest navigable lake (12,500 feet above sea level) 
    situated in the Andes.
 
 3) Fox Sports Net Extreme World Cup -- Olympic-style events include
    freestyle motocross, street, vert and downhill skateboarding and
    street luge in Las Vegas.
 
 4) Professional SkySwoop Tour -- World-renown parachute pilots
    compete at speeds up to 65 mph over U.S. beachfront venues while
    negotiating obstacles to earn points.
 
 5) Atlantic Rowing Challenge 2001 -- Competitors from all over the 
    world cross the Atlantic unassisted from Tenerife, Spain, to the
    Barbados in two-seater rowboats.

"There is a growing market for youth-targeted action sports sponsorship," says Philippe Collin, President of SponsorClick. "We have seen an increase in the number of packages over the past few months and as the sponsorship market proliferates, so do the types of opportunities."

Mr. Collin adds, "Due to the extreme nature of these sponsorship opportunities, the media coverage tends to be excellent, lending itself to broadcast coverage in particular. In fact, the value of the media coverage usually exceeds, by far, the cost of the sponsorship package."

Sponsors can identify the best matching opportunities to reach the youth market by performing a search with SponsorClick through a combination of geography, values, media coverage, time frame and budget criteria.

About SponsorClick

SponsorClick, officially launched in October 2000, is the global sponsorship matchmaker, servicing thousands of sponsors, communication/PR agencies, sport & arts marketing agencies and sponsor seekers. Headquartered in New York with an operation center in London, SponsorClick offers over 4,000 opportunities, covering a wide range of categories including sports, culture, charity, education, media and trade fairs as well as scientific prizes, fashion shows and environmental projects. For more information, visit: http://www.sponsorclick.com/.

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CONTACT: SponsorClick, New York
         Rachael Mark, PR/Communications Manager
         (646) 365-3159
         rachael@sponsorclick.com