H & M Hennes & Mauritz: Sales Development in December 2001


STOCKHOLM, Sweden, Jan. 15, 2002 (PRIMEZONE) -- Turnover for the H&M Group increased in December 2001 by 10 per cent compared with the corresponding period last year.

Substantially lower stock level compared with December 2000 has led to a more quiet sales development. Lower price reductions have resulted in a considerably improved gross margin for the period.

Sales increase per month in per cent excluding currency rate changes:


              1999/2000   2000/2001  2001/2002
                                             
 December            19           7         10
 January             13          22           
 February            27          16           
 March                5          27           
 April               18          15           
 May                 15          20           
 June                 7          21           
 July                10          18           
 August               3          26           
 September           22          34           
 October              5          18           
 November             8          20           
                                             
 Whole year          12          20           

Sales development in the month of January is estimated to be published on 15 February 2002 at 8.30 CET.

Rolf Eriksen Managing Director

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