SAN DIEGO, March 27, 2002 (PRIMEZONE) -- Since it was founded, SMS.ac, Inc. realized that the world's youth has historically served as the early adopters of new technologies. So, when the San Diego-based wireless technologies company (www.sms.ac) launched a consumer-focused web site in December 2001 as proof of concept for its MMSbox(tm) technologies (www.sms.ac/mmsbox), the site was designed to appeal to an under-30 demographic.
In the 10 weeks following launch, www.sms.ac attracted more than 3 million unique registrants to utilize the youth-oriented products and services on its site-products like smsFlirt (www.sms.ac/flirt), smsCrush (www.sms.ac/crush) and smsPeople (www.sms.ac/people). Although the majority of SMS.ac members remain in the company's core 13-29 age scheme, chairman and chief executive officer, Michael Pousti, says that SMS (Short Message Service) offerings on the company's site are now being utilized in large numbers by a broader (older) demographic.
"It is clear from millions of SMS.ac users that significant global demand exists for communication-based text messaging services, not just from youth, but from virtually anyone using wireless devices," said Pousti. "Instant, global and portable SMS messaging capability is a potent aphrodisiac. We believe that messaging, coupled with new applications and services, will continue to attract increased usership from an over-30 crowd and that the resulting love-in with the exchange of wireless data will translate into billions of dollars for the wireless industry.
"Central to the widespread adoption of any wireless offering is the steady introduction of compelling applications for consumers," continued Pousti. "Wireless interoperability tools (www.sms.ac/developer) must be made readily available to developers, giving them unbridled opportunities to create innovative and compelling applications for a worldwide audience. It is easy to visualize the rewards. For instance, from a commercial perspective, the value of simultaneously connecting businesses with their key personnel at any time-wherever they are, is incalculable. Consumers are supporting SMS growth, because wireless applications offer portable connectivity to what matters most to them."
To learn more about SMS.ac and to discover how this brandable technology can be integrated into your company's existing infrastructure, visit www.sms.ac and contact bizdev@sms.ac.
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About SMS.ac:
Through its core MMSbox(tm) technologies, SMS.ac, Inc. enables worldwide wireless interaction between network operators, technology standards, the Internet, consumers and application/content developers. The result is interaction not previously possible amongst a critical mass of developers, consumers and businesses -- igniting the widespread adoption and use of wireless data for network operators.
SMS.ac drives revenues through technology licensing, subscriptions, sponsorships and shared revenue opportunities. SMS.ac's consumer site (www.sms.ac) is an example of the brandable web interfaces to MMSbox(tm) technologies available for licensing. The community of wireless enthusiasts at SMS.ac represents one of the fastest growing consumer properties on the Internet. SMS.ac and MMSbox are trademarks of SMS.ac, Incorporated. Other trademarks or service marks referenced herein are the property of their respective owners. To view the SMS.ac corporate web site, visit www.sms.ac/corporate.