World Financial Starts Coverage of Empire Financial with Buy Rating


NEW YORK, May 6, 2002 (PRIMEZONE) -- World Financial Capital Markets, an investment boutique specializing in the underwriting of public and privately held securities, is pleased to announce that it has commenced analytical coverage of Longwood, Fla.-based Empire Financial Holding Company with a buy rating and a 12-month price target of $7.25. Empire Financial, with shares traded on the American Stock Exchange under the ticker EFH, is a financial-services firm with subsidiaries operating in the brokerage, clearing and advisory areas of the marketplace.

Full details of the analysis will be readily available later today under the Breaking News section of World Financial's Internet site at (www.worldcapmarkets.com).

Disclaimer: World Financial Capital Markets served as an underwriting participant in Empire Financial's recently completed initial public offering. Today marks the end of the quiet period for Empire Financial whereas all managers involved in the underwriting are permitted to issue analytical coverage.

Safe Harbor Statement:

Except for historical information contained herein, are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product volatility, product demand, market competition and risk inherent in the companies operations. Information herein contains or incorporates by reference "forward-looking statements," including certain information with respect to plans and strategies of the featured company.

About World Financial Capital Markets:

World Financial Capital Markets Inc. is a New York-based investment boutique and chartered member of the National Association of Securities Dealers and Securities Investor Protection Corporation. The firm's main goal has been to engage in the business of investment banking, analytical research, underwriting and broaden its horizon from retail brokerage clients towards institutional clientele.



            

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