Ambassador Delano E. Lewis Joins the Board of Directors of KnowledgeMax, Inc.


McLEAN, Va., May 31, 2002 (PRIMEZONE) -- KnowledgeMax, Inc. (OTCBB:KWMX) is pleased to announce today the addition of Amb. Delano E. Lewis as the newest member of its board of directors.

An experienced corporate executive and diplomat, Amb. Lewis sits on the boards of Colgate-Palmolive, Eastman Kodak, Africare, and Foundation Schools. In the past, he has served on the boards of Apple Computer, Chase Manhattan, Halliburton, Black Entertainment Television, and the Eugene and Agnes Meyer Foundation.

For much of his career, Amb. Lewis worked with C&P Telephone Company, a subsidiary of Bell Atlantic Corporation. In July 1988, he was named President of C&P, and later became its Chief Executive Officer.

Subsequently, Amb. Lewis served at National Public Radio (NPR) as its President and Chief Executive Officer, and later as Chairman of the NPR Foundation. "I'm excited about joining the KnowledgeMax board," stated Amb. Lewis. "Throughout my career I've seen the importance of training and reeducating the workforce, and the impressive solution that KnowledgeMax has developed meets a very real corporate and management need."

Delano Lewis's lifetime of social, philanthropic, and outreach activities was capped when President Clinton appointed him to be U.S. Ambassador to the Republic of South Africa in 1999, where he served until his retirement from diplomatic service in 2001.

"We are particularly honored to have Ambassador Lewis join our team," said Lin Pearce, Chairman and CEO of KnowledgeMax. "His experience in running a Fortune 500 company and his experience in the diplomatic service brings a new dimension to our board and our group of advisors."

Previously, Amb. Lewis worked in the Peace Corps as Associate Director in Nigeria and Country Director in Uganda. Later in the offices of Sen. Edward Brooke (R-MA) and Del. Walter E. Fauntroy (D-DC.) He has served as President of The Greater Washington Board Of Trade, Chairmen of The United Way Campaign, Chairmen of the D.C. Youth Employment Advisory Council, and co-chair of The National Information Infrastructure Advisory Council (NIIAC.)

Among many honors and awards, Ambassador Lewis was named "Washingtonian of The Year" and awarded Catholic University's America's President Award and the Sovereign Order Of Malta. He has also received honorary degrees from George Washington University, Marymount University and Bowie State University, Kent State University and Lafayette College.

The appointment has been approved by the company's board and was effective May 22, 2002.

About KnowledgeMax, Inc. (http://www.knowledgemax.com)

KnowledgeMax is based in McLean, VA, and trades on the OTC Bulletin Board as KWMX.OB. The company provides large organizations with eBusiness systems for purchasing knowledge and learning products and services. KnowledgeMax has developed a unique customizable "Knowledge Resource Center" which is a one-stop system for providing employees of Fortune 1000 companies with books, online courses, training videos, audio, and other knowledge and learning resources. Complementary premium services allow for the management and delivery of client-developed content and "information on demand." Some of its customers include IBM (NYSE:IBM), Accenture (NYSE:ACN), the International Society for Performance Improvement (ISPI) and the National Association of Manufacturers (NAM). KnowledgeMax also owns a minority interest in Canadian-based Chalk Media Corp.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995:

This document contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. For example, statements of expected synergies, growth and revenue opportunities, management and organizational structure are all forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development of these products and services may not proceed as planned; that Sideware and KnowledgeMax are unable to transition or obtain customers, successfully execute their integration strategies, or achieve planned synergies; other risks that are described from time to time in Sideware's Securities and Exchange Commission reports (including but not limited to the annual report on Form 10-K for the year ended December 31, 2001, and subsequently filed reports). If any of these risks or uncertainties materializes or any of these assumptions prove incorrect, Sideware's results could differ materially from Sideware's expectations in these statements. For further discussion of important risk factors that may materially affect management's estimates, Sideware's or KnowledgeMax's results, and the forward-looking statements herein, please see the risk factors contained in Sideware's SEC filings.

Subject company: KnowledgeMax/Sideware Systems Inc. (Exchange Act File No. 000-29974)


            

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