RICHMOND, Va. June 25, 2002 (PRIMEZONE) -- WILink, Inc. (LSE:WLK), specialists in linking publicly traded companies and mutual funds with investors, has introduced a new tool for targeted investor communication as part of their PrecisionIR(tm) suite of investor-marketing services. InvestorContact(tm) allows companies to communicate directly with investors who have expressed interest in their company. WILink developed this product to assist Investor Relations professionals as they respond to increasing investor demand for corporate information.
The InvestorContact(tm) product includes a targeting facility that utilizes profile information provided by investors to enable companies to tailor and target email messages to the interests and needs of those investors. "InvestorContact(tm) was designed to facilitate direct, on-going communication between companies and their shareholders and prospective investors," said J. Patrick Galleher, Chief Operating Officer of WILink. "Our market research shows that companies want an easy-to-use and effective way to build investor relationships by providing relevant information and inviting interested investors to participate in their IR events."
WILink's PrecisionIR(tm) suite of investor marketing services helps public companies tailor and target their communications so they can deliver the right message to the right audience. Other services in the PrecisionIR(tm) suite include the Annual Reports Service, an investor-marketing program that attracts and informs investors through the financial channels where investors conduct investment research, and Vcall, customized webcasts of corporate communication events including earnings calls, annual meetings and analyst presentations.
"The addition of InvestorContact(tm) presents companies with a dynamic tool to proactively communicate with current and prospective investors," said Nancy Christman, Vice President of Marketing at WILink. "This product builds on the strength of our PrecisionIR(tm) suite to provide companies custom options for attracting, informing and understanding investors and adds the next level of tailored and targeted communication based on the investor's interest and the company's understanding of it."
About WILink: Since 1992, WILink (www.wilink.com) has opened information channels between public companies and potential investors. WILink markets the PrecisionIR(tm) and PrecisionFM(tm) suites of investor marketing services that help publicly traded companies and mutual funds attract and retain well-informed investors, while providing investors with information to make well-informed decisions. This year WILink will make more than 7 million investor introductions to over 4,200 corporate clients through services including The Annual Reports Service, The Fund Info Service, Vcall (www.vcall.com) and Informed Investors Forums (www.informedinvestors.com). These services provide investors free access to onsite and webcast investor events and company financial reports through WILink's relationships with over 220 leading financial media channels in 14 countries including The Wall Street Journal, Financial Times, Barron's and Yahoo! Finance. For companies and mutual funds, these services provide visibility with investors at the precise point investors make decisions and enhanced investor communication. WILink, Inc. a wholly owned subsidiary of WILink plc (WLK on The London Stock Exchange) began operations in Richmond, Va. in 1993.