Shanghai, China - Nokia today unveiled a phone with a refreshingly new look and design and enhanced local language features. The Nokia 3610 is another product developed at Nokia's Product Creation Centre in Beijing for primarily consumers in the China market. Launched on the opening day of the ELE/Expo Comm Shanghai 2002 event, the cool and trendy Nokia 3610 will be commercially available in Asia Pacific markets during the third quarter of 2002.
"Being at the forefront of meeting consumer needs for different market segments, Nokia is constantly refreshing and creating new models to respond to the varying consumer styles and preferences in different markets. While the stylishly compact Nokia 3610 has been created primarily for consumers in China, its fresh and unique design, new three-dimensional animated screen saver feature and enhanced local language features will also have a strong appeal in other Asian markets including India, Thailand, Philippines, Indonesia, Hong Kong and Taiwan," said Robert Andersson, Senior Vice President, Nokia Mobile Phones Asia Pacific.
"Created primarily for the youth market, the Nokia 3610 sports a trendy interplay of colours, pop art cover motifs and has WAP push support. Consumer trends show a significant growth of the youth market in Asia over the last two years, indicating also a higher demand for shorter product cycles for youths who are more trend-conscious and keen to have the latest and newest devices," he added.
A key attraction for Asian consumers, particularly the Chinese speaking markets, is the Nokia 3610's enhanced Chinese features, including the Lunar calendar which features Chinese festival days, improved Chinese phonebook sorting and PinYin predictive input. The Nokia 3610 is also the first mobile phone in the world to have Hindi input, making it an ideal choice for consumers in India. Other enhanced local language support include Thai, Bahasa Malaysia and Bahasa Indonesia input.
Nokia has introduced a new style and design to the Xpress-on(TM) colour covers for the Nokia 3610. The unique use of light translucent materials and vibrant colours with pop art patterns give the Nokia 3610 a trendy and youthful outlook. The introduction of a new three-dimensional animated screen saver feature will enhance user experience in a fun way. With WAP Push support, the Nokia 3610 allows users to download latest news or sports results as well the latest gamepacks.
In addition, the Nokia 3610 has a host of fun, enhanced personalisation and messaging features which include a picture editor which allows users to create and personalise picture messages for all occasions, personalised SMS alerts, SMS chat, rhythmic backlight alert, 6 exciting games with rhythmic vibration, downloadable (OTA) graphics, icons, ringing tones, screen savers and picture messaging. More downloadable ringing tones, picture messages and graphics are available from Club Nokia.
The stylishly cool Nokia 3610 offers a range of vibrant and exciting changeable Xpress-on(TM) covers and has a talktime of 2 hrs 20 mins to 3 hrs 50 mins and a standby time of 60 to 170 hrs using a standard lithium-ion battery.
A market leader in the cellular industry in Asia Pacific, Nokia provides innovative, industry leading and market-relevant technology and products to around 20 diverse markets in the region.
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed broadband and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.
You may visit the Nokia Asia-Pacific website at www.nokia-asia.com or the Nokia Group website at www.nokia.com
For further information, please contact:
Nokia Asia Pacific
Foo Wen Dee
Senior Manager
Communications
Tel: +65 9661 5335
Fax: +65 6723 2477
Email: wendee.foo@nokia.com
Loretta Lee
Manager
Communications
Tel: +65 9634 5920
Fax: +65 6723 2477
Email:loretta.lee@nokia.com