Alera Technologies' New DVD+R Cruiser DVD Recorder Includes Powerful Prosumer Ulead Software Suite

Free with Purchase, a Professional Strength Ulead Software Suite, a $647 Value


VAN NUYS, Calif., July 2, 2002 (PRIMEZONE) -- Alera Technologies, manufacturer of Advanced Optical Recording Solutions, announced today that its new DVD+R Cruiser will be the only DVD Recording solution to include a complete Ulead Systems suite of Prosumer Video editing, organizing and processing software applications. Alera Technologies will include Ulead's DVD Workshop, MediaStudio Director's Cut, COOL3D, and PhotoImpact software applications with the DVD+R Cruiser, giving users the tools they need to manage their imaging, video and DVD recording projects.

"A complete package, including the right software tools, is a key ingredient in making any recording solution a success and this is even more evident in video recording," stated Perry Solomon, President and CEO of Alera Technologies. "While the industry trend is to include functionally limited software with absolute minimum features, at Alera Technologies we understand that corporate, government, education, and home users are more discerning and demand a professional strength solution without having to pay for upgrades."

Colin Stiles, director of OEM Sales at Ulead Systems, states, "We chose to partner with Alera Technologies due to its successful reputation for providing professional level solutions at consumer prices. Ulead's award-winning MediaStudio Pro Director's Cut and DVD Workshop equip users with the latest in video editing and DVD authoring technology and are the perfect complement to Alera's newest prosumer DVD recording technology."

The DVD+R Cruiser incorporates the newly released DVD+R technology that can record using DVD+R Write Once and DVD+RW ReWritable media as well as CD-R and CD-RW media. With the DVD+R Cruiser, users have the advantages of being able to rewrite discs as the situation requires as well as make non-alterable, non-erasable records. The DVD+R Cruiser has the same fast DVD Write and ReWrite speeds as its predecessor and reads DVD+R, DVD+RW, DVD Video, DVD-ROM, CD-ROM, Audio CD, CD-R and CD-RW discs.

The Ulead Application Software Suite included free with the purchase of DVD+R Cruiser is valued at $647:


 -- Ulead(r) DVD Workshop(tm) is a powerful, yet flexible DVD 
    authoring software designed for creative video professionals and 
    enthusiasts.  Output sophisticated DVDs, VCDs, and SVCDs with 
    features such as motion menus, special text effects and highlight 
    color customization. 

 -- Ulead(r) MediaStudio(r) Director's Cut advances the art of digital
    video by providing convenient analog and DV capture, multi-track 
    video editing, and audio editing.

 -- Ulead(r) COOL 3D(tm), the COOLEST Way to Hot 3D Graphics, allows
    designers to create high-impact 3D images. Output these 3D images
    as still graphics, animations, video or Macromedia(r) Flash(tm).

 -- Ulead PhotoImpact delivers the total image editing experience. 
    Edit and enhance digital photos, design stunning effects and 3D
    compositions, and create cutting-edge Web graphics.

The DVD+R Cruiser (Alera Technologies Part #270104) can be connected to multiple systems with different interfaces by merely changing cables. The DVD+R Cruiser external solution is offered with A-Connect(tm) USB 2.0 connection as standard. The DVD+R Cruiser can also be connected with optional A-Connect FireWire IEEE 1394 Connection Kits (Alera Technologies Part #240110 for PC; Alera Technologies Part #240115 including Charismac Discribe software for Macintosh) and Cardbus/PCMCIA Connection Kits (Alera Technologies Part #240112). A-Connect kits extend portability between systems with different connection ports and buses.

The DVD+R Cruiser will be available in July 2002 and has an estimated street price of $599 USD. Alera Technologies' full line of DVD and CD recording and duplication solutions is on retail shelves now and is featured at AAFES, Amazon.com, BestBuy, Buy.com, Comark, CompUSA, Insight, J & R, PC Mall, MacMall, Micro Center, Office Depot's 4SURE.com in addition to other leading retailers and is available to resellers through Ingram Micro, the world's largest micro computer distributor. Complete information is available at http://www.aleratec.com

About Alera Technologies

Alera Technologies, LLC is a leading developer and manufacturer of "Prosumers' Choice" DVD and CD recording and duplicating solutions. Alera Technologies' exciting new DVD and CD Recording and Duplicating solutions are creating a new standard in the industry with professional strength solutions at consumer prices. The Alera Technologies offering is augmented with DVD and CD media and unique, useful accessories. Alera Technologies is headquartered at 7949 Woodley Ave., Van Nuys, CA 91406. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll free phone: 1-866-77-ALERA or Fax: 1-818-475-5200.

About Ulead Systems, Inc.

Ulead Systems, Inc. develops innovative video, imaging and Web graphics applications to help consumers and organizations communicate ideas effectively and creatively to audiences around the world. The company's award-winning desktop products include Ulead(r) PhotoImpact(r), Ulead(r) VideoStudio(r), Ulead(r) MediaStudio(r) Pro, Ulead(r) DVD Workshop(tm) Ulead(r) Photo Express(tm), Ulead(r) COOL 3D(tm), Ulead(r) GIF Animator(tm), and Ulead(r) Photo Explorer(tm). Ulead's iMira Server Tools offer organizations server-based imaging and Web solutions that enable them to manage internal image and editing processes and offer Web site imaging services. For more information on Ulead, its products and services, visit http://www.ulead.com/ or call 800-85-ULEAD (800-858-5323).



            

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